How to describe China’s current poetry ecology?

Broadly speaking, we can probably see two diametrically opposite opinions: one thinks that China’s poetry writing is very active now, and it can even be described as prosperity or prosperity. The other thinks that the current poetry is rubbish and the poet is dead.

Positive views mainly come from poets or poetry writers, and the criteria for judgment are mainly textual. The latter is a large number of netizens, or generally called the public, and the standard of judgment is mainly the number of readers. This question is both complicated and interesting. By observing it, we may be able to observe a corner of China people’s spiritual world.

When no one read poetry, why did Yu Xiuhua become popular?

I have to admit that the public really has no enthusiasm for poetry now. Few mass media that pay attention to economic benefits and communication influence will be interested in publishing poems.

The recent news of several poems in Phoenix Poetry Magazine has gone unnoticed.

However, these poems published in the mass media generally have only two fates: nobody cares about them, or they are scolded-yes, not a criticism based on dialogue attitude, but just a cathartic abuse. The more recognized poets and works in the field of poetry, the worse they may be scolded, such as "Don’t talk about people" and "Is this poetry?" Such statements will come one after another.

Check a few poetry reports in The Paper at will, and almost every one has similar comments. This kind of comment is not aimed at the discussion of the poetry text itself, but an outlet of stereotypes, which can be placed under any poetry news.

However, in recent years, poetry has never been absent from several major literary events and even social events in China. Che Yangao, an official poet, won the "Lu Award" in 2010, resulting in a "lamb body"; in 2014, Liu Zhongyang was accused of having an affair before the evaluation of the Lu Award; and then, Xu Lizhi, a migrant poet who committed suicide, and Yu Xiuhua, a poet with cerebral palsy who quickly became popular. These poetic events became the focus of public opinion at that time again and again, but they didn’t change anything except "Poetry is dead" or "Poetry is alive again".

Yu Xiuhua and Xu Lizhi can arouse the public’s strong concern, not only because their own poems are of a certain standard and they write in a modern dimension, but also because of the strong irritating symbols attached to them: cerebral palsy, grassroots, suicide and so on. In other words, this is still the victory of non-poetic text factors.

In fact, when people judge the current poetry as "declining" and "dead", it is because they think that there is indeed a prosperous and prosperous era. This era, closer to China in 1980s, is a classical poetry world, especially the era of Tang poetry and Song poetry.

Xu Lizhi’s death brought the working poets to the public, and the discussion of the bottom culture continued to ferment. The popularity of Yu Xiuhua, a poet, was undoubtedly related to her many symbols, such as cerebral palsy and rural women, at first, while the divorce news was more entertaining and had nothing to do with poetry. China’s contemporary poetry will only attract public attention when it is in the topic, but how much of this concern is based on the poetry itself?

Poetry is a small circle of self-entertainment, but is this circle really small?

It is necessary to review the development of China’s poems quickly. China’s poetry originated in the pre-Qin period, with folk songs and elegant music from the elite, and the Book of Songs was compiled together. The Book of Songs was regarded as one of the limited textbooks officially authorized by the Han Dynasty. Poetry in the Tang Dynasty developed greatly, and there were international poets such as Li Bai, Du Fu and Bai Juyi who had an influence on modern poetry in Europe and America. From the next Millennium to the Republic of China after the collapse of the monarchy, the context of classical poetry was interrupted by the changes of the times and the deliberate actions of Hu Shi and others.

Hu Shi and others were one of the most important elite groups in China at that time. They believe that in the face of the existential threat from the world powers such as Europe, the United States and Japan, if China wants to become a powerful country, it must completely abandon its own traditions and culture and completely embrace the western cultural political system. Therefore, in 1916, they launched the "New Culture Movement", one of which was to give up classical poetry and write new poetry in the newly created vernacular, that is, modern poetry.

The development of China’s new poetry is just one hundred years now. Over the past hundred years, the country has been in turmoil and politics has been complicated. Under the kneading of the times and power, poetry has been tortuous, and it is always difficult to show a clear face.

Until the 1980s, the generation of "misty poetry" such as Beidao, Gucheng, Munk, Duoduo and Yang Lian appeared, creating a poetic era that is still remembered and missed. For more than 30 years from then to now, it is generally believed in the field of poetry that the writing of new poetry has expanded both in breadth and depth, and China’s writing of new poetry has reached an unprecedented height, which can be described as prosperity.

Here, it can be clearly seen that the poets’ evaluation of the current situation of poetry is mainly based on the poetry text, while the masses or ordinary readers mainly focus on poetry, the relationship and distance between poets and the masses, but they all take the 1980s as the comparison object. To put it simply, poets think that poetry is better written now than it was in the 1980s, and the public thinks that poetry is far less popular now. People who read poetry write poetry, and poetry has become a small circle of self-entertainment.

Not to mention the reason why no one reads poetry, is this circle really small? In fact, if you ask any China poet on the scene, he will tell you that there are too many people writing poems now.

Poet column of poetic life

At present, perhaps the most professional pure poetry website in China-Poetry Life website, there are more than 600 poets who set up columns. 600 people don’t seem to be many, but you need to know that you can open a column there, but you have to go through a lot of thresholds: publishing poems, winning prizes, evaluating in the circle, etc., which are mostly grasped by website editors (all famous poets).

For example, there are no more than 10 post-80s and post-90s poets who set up columns on this website, but how many post-80s poets are there? Take Fudan Guanghua Poetry Award, one of the most important college students’ poetry awards in China, as an example. Every year, the number of participants exceeds 700, and the total number of participants in the sixth session reaches 4,200. Even if the repetition rate is half, there are more than 2,000 people. And this is just an award for an age group.

Therefore, each of these more than 600 poets may be followed by a dozen or hundreds of poets of the same type and style. Moreover, around 2013, the Poetry Life column closed the application of column poets.

As for the number of people who write poems, a friend of post-80s poets gave me an estimation method: young people are the main force in writing poems. According to the education data of the National Bureau of Statistics in 2014, there were 28.04 million college students in China in 2015, and there were 280,000 students who wrote poems for every 100 people. Plus junior high school, senior high school, and people in the society (the number of registered people in poetry editions of various local literature forums is more than 10,000), the estimate of 1 million people writing poems is quite conservative.

In addition, I have done incomplete statistics. There are no fewer than 52 well-known poetry awards in China every year (not including the comprehensive literature award). At present, at least 13 colleges and universities have set up new poetry or poetry research institutions.

In fact, it is difficult to count the number of serious poets and people who write poems accurately. Fortunately, we are not trying to give an accurate number, but we just want to get a rough impression: there are many poets or people who write poems.

Are the Tang Dynasty and the 1980s really the heyday of poetry?

Perhaps this is what most people think of as "entertaining themselves in the circle". No matter how big I describe this circle, I can’t dispel their views on the current situation of China’s poetry. After all, where are the two peaks of poetry in the prosperous Tang Dynasty and poetry in the 1980s?

But the question is, is the so-called prosperity and prosperity of poetry really caused by the power of poetry itself? In my opinion, they are all deified to varying degrees.

As we know, in imperial China, especially in the Tang and Song Dynasties, writing poems can be an official. Poetry is the main subject in the official selection examination. It is conceivable that if the college entrance examination or civil service examination is announced today to take poetry creation or criticism as the examination content, then various training institutions and cram schools will offer corresponding poetry courses tomorrow.

On the other hand, in the prosperous time of poetry and song in the Tang Dynasty, is the distance between poetry and ordinary people really closer than it is now? Are there really more audiences for poets and poems than they are now? Not really.

In the Tang Dynasty, poets were of course elites, so the number of poets was not as much as we thought. Based on The Complete Poems of the Tang Dynasty, which contains almost all the poets and poems of the Tang Dynasty, there are more than 2,200 poets and more than 48,900 poems, which is the result accumulated for 290 years.

It is not so easy and easy to become a poetry reader. Classical poetry, a complex literary form, needs a lot of knowledge as the basis for understanding its basic meaning, a lot of reading to cultivate the ability to appreciate and judge its artistry, and more time and money support. Therefore, it is conceivable that in the era of classical poetry, poetry can only belong to a small number of intellectual groups, and the general public who work hard every day are unable and unwilling to appreciate them.

As for the poetic splendor in the 1980s, Kitajima also admitted that it was also abnormal due to special factors of the times and non-literary forces. With the reform and opening up in 1978, China people who had been depressed for a long time needed a carrier to release, and literature and art rushed ahead, and poetry acted as the Depth Charge among them-poetry is one of the most easily combined art forms with pioneers. And the material cost required for the birth of a poem is also the lowest. Compared with painting and playing the piano, a piece of paper and a pen can write a poem.

Because of this, for the current situation of poetry, a more common view is that poetry has only returned to its normal state and its original state. The concept of poetry advocated by the New Culture Movement-poetry should be understood by more people-is only the function and need as a propaganda tool. It is obviously out of date to use this non-literary element (the number of audiences) to measure the current poetry writing.

Why can’t foreign people read poetry, but they don’t like China people to scold poets?

Some international poets I have contacted, including those in Britain, America, Romania, Ireland, Spain and other countries, have all talked about: since the 20th century, poetry has been separated from the public to varying degrees in these countries. Their ordinary people can’t understand the current poetry writing, and poetry collections are not easy to sell.

But no country’s poets have ever faced the same dilemma as China’s poets. On the one hand, in the eyes of China people, poetry and poets are idealized as sacred and detached beings. In the minds of China people, there is an abstract impression of "poetry" and "poet": poetry is beautiful and poets are saints. The sources of this abstract impression are very complicated, including: the classical world, romanticism such as Xu Zhimo in the 1920s and 1930s, obscure poets such as Beidao, Gu Cheng and Shu Ting in the 1980s, and the creation of popular poets such as Wang Guozhen and Xi Murong.

Contemporary poetry and poets can’t fit this impression, so they are often criticized. However, in Europe and America, even if people can’t read the poet’s creation, they won’t deny the current poetry with the blatant reason of "unable to read". However, in China, the variable of "unable to read" varies from person to person, but it has almost become the standard for the public to measure the quality of a poem. What is even more puzzling is that these people who throw out fierce criticism are often the ones who don’t read poetry at all on weekdays.

Of course, poems that are "unreadable" may indeed be untrustworthy, but naturally there may be other reasons, such as readers’ lack of artistic aesthetic ability suitable for current writing, or just insufficient contact or reading. However, readers in China tend to ignore all these possibilities, and then blame the problem on creation, and refuse all explanations from the perspective of authority and experts.

Why don’t western people who don’t read or understand poetry criticize, misunderstand and abuse their contemporary poets like China?

In fact, the experience of poetry in China today is not a special case. The whole intellectual group has had similar experiences to some extent. For example, Dai Jinhua fired at people who "can’t understand" art films before. This experience reflects the overall mentality of China people. Before the 1980s, we were asked to learn from the less educated groups. After the reform and opening up, China people’s self-awareness has been opened, and the degree of knowledge sharing has deepened. At the same time, personal will has been relaxed, and some authorities in the relative security field can gradually be opposed and overthrown.

It’s good to question authority. The spirit of doubt is the starting point of western science and the driving force for the development of western civilization. However, doubts without reasons and grounds can only give birth to a dangerous emotion-anti-intelligence.

Special feature of 1905 film network When it comes to Huang Xiaoming, there are always many topics, especially performances.

Every time there are different possibilities, controversies and approvals. Although the audience often has stereotypes about him, in recent years, these impressions are gradually being replaced. The more core word in him is "volume" — — For the sake of the work, I lost 30 pounds; In order to perform, I recite lines day and night, turning technical terms into muscle memory … …

Hard work always pays off. In the past few months alone, Huang Xiaoming has made great achievements in film and television, and all kinds of famous scenes are not perfect, but they are enough to piece together the present and efforts of "Huang Xiaoming".

The film "The Last Truth" is particularly prominent. He participated in it as a "producer", and the lawyer Ding Yifeng he played was not perfect, but kind and pure enough.

Huang Xiaoming would say that if he met this role before the age of 40, he might not be able to play it well. I just experienced all kinds of ups and downs in my life. Facing the lens of the 1905 movie network, he bluntly said, "I am particularly aware of his desire to get up."

"Ding Yifeng" is like a jigsaw puzzle, and we follow this role, trying to piece together a complete "present Huang Xiaoming". Maybe he’s still the popular person, but he’s just a man. Why should he be perfect?

Enter the "truth"

For the works and characters, Huang Xiaoming is eager to get feedback from the public, and he doesn’t want to be touted. "I think the most important thing about movies is that they are better than expected after the cinema."This is exactly what he felt after reading the script of The Last Truth.

At that time, the producer found Huang Xiaoming with the script. It was not a mass-produced film, and both the screenwriter and the director were newcomers, and the creative process was not easy. Huang Xiaoming read the script and was moved by the story and cried. "I like this story very much."

There is a line in the movie trailer, "black and white, all villains."It seems that there is no distinction between good people and bad people in the whole film, but after every reversal, the story will eventually have an answer, and "reversal and kindness of human nature" is just the key to impress Huang Xiaoming.

But he is very clear that such a story will inevitably have many problems in the face of the market. If he plays it himself, he must support the story. Huang Xiaoming reasoned, "I’ll just help to the end and be a producer." For this reason, he set up a cast and invited NI YAN and Tumen to play the most special relationship in the film, and the story began with them.

He joked that after reading the script, he once envied Jin Ximei from the actor’s point of view. "This role is particularly likely to win the film." Compared with Ding Yifeng, Jin Ximei will be more extreme. "But I like Ding Yifeng very much, the struggle of the little people’s content and the glory of finally choosing human nature."

In order to play Ding Yifeng well, Huang Xiaoming continued the thinnest figure at that time, and even grew a moustache. "I also wore a long vacation hair, which made the character look more decadent."

Performance state

For Huang Xiaoming, The Last Truth was very enjoyable, but it was also very tiring.The film has three important court scenes, directed by the director.LitaigeAlmost all require a mirror to shoot in the end.

This requires a lot of actors’ lines, and the output of long lines is far more than just memorizing them. "You can’t memorize lines silently, because you have to have feelings to take into account the shooting position." Huang Xiaoming asked himself to achieve muscle memory for this passage. For this reason, he recited the words in advance and almost went wherever he went. "I started doing my homework long in advance and took the script with me wherever I went."

More than once, Huang Xiaoming used this most stupid way to complete each role.

Prepare for Japanese study three months in advance for Wind; I read biographies and reports many months in advance for "Chinese Partner" and have been practicing oral English. At least in these films, the final result is good.

Although due to the consideration of the dramatic effect, the scenes of the final trial were edited. Huang Xiaoming watched the finished film, "It was quite touching, and the director shot it very well." Out of the actor’s identity, he saw the scene of his confrontation with NI YAN in court, and they were both deeply immersed in the role atmosphere. The purely subconscious reaction was "really enjoyable".

It’s only now that he talks about the performance state. Instead, he gives himself more immersive relaxation. "Now I especially don’t like to design little tricks for the characters." When I first started performing, in order to impress the audience, he always wanted to design an iconic thing for himself. "Later, I found that it was a superficial thing. Not everyone would have these occasional little tricks. Sometimes it was too deliberate, but it would make many people jump into the theater."

Let yourself into the role to feel, is the only rule of Huang Xiaoming at present.

Ding Yifeng is the third lawyer role he has played in recent years, including the movie The Man in the Wig and the drama The Battle of the Roses. "I won’t let the audience see the same shadow in different roles because I am interpreting it in different ways."

Ups and downs

In Ding Yifeng, there is too much helplessness and resentment. "If I am 40 years old, I may not be able to play this role well."

The role itself has a sense of contradiction. Because of justice, he chose to be an enemy of the law firm, but in order to win, he once gave up justice. "I especially understand his discomfort and helplessness, his inner pursuit and desire for dreams, and finally hope that he will choose kindness and give himself a gift in life."

Perhaps people can only understand when they reach a certain age and have experienced the ups and downs of life. "I am very clear about his struggle for life and his desire to fall and get up."

Looking back at Huang Xiaoming himself, it’s hard to ignore the controversy and the audience’s criticism of his performance. For his part, blx said, "Sometimes I can’t face myself."

In the past, people often teased him and acted in a good film, always rewarding themselves with an overbearing president.Now when it comes to relevance, he just smiles. "It may be largely controlled by his own desires and unwillingness. For example, he feels that he has never filmed an idol drama and has to take it occasionally, but he may not know himself or what others think. Maybe it’s really only after I finish it that I find that some things really don’t suit me. "

"It can make me feel richer and experience more deeply when I shape my role later." Huang Xiaoming seems to have become more transparent, because only after that experience can he have himself now. "It is not easy for me to return to my original position, and it will take a long time to work hard."

A hundred years old

"The director under the stage, please look at me. As an actor, I want to be a century-old shop." In 2020, Huang Xiaoming won the Golden Rooster Award for Best Actor for "Fire Hero", and he still remembered Amway himself on the stage. At that time, he had become the first actor to win the award twice in China film history.

This is Huang Xiaoming’s "volume". Perhaps, as he said, it has been lost, and the process of going back is even more difficult.

He has never changed. In "Chinese Partner", he recommended himself to director Chen Kexin because he felt that Cheng Dongqing was the real reflection of his heart. "At that time, it was the most cruel time for me to be said. At first, Director Kexin didn’t agree with me to play this role." In the end, it took him a month to convince everyone that he was Cheng Dongqing.

In the movie, there is a scene where three brothers get drunk. In director Chen Kexin’s mind, Cheng Dongqing should have a crying scene, but it is not stated in the script. At the shooting stage, Huang Xiaoming cried so hard that everyone couldn’t stop. From the outside, Cheng Dongqing, who was born at the grassroots level, may find it difficult to empathize with the star Huang Xiaoming, but in Huang Xiaoming’s heart, "I totally empathized with him at that moment and broke out all the grievances in my heart."

Even director Chen Kexin recalls that he has been filming for so many years. "This is the most unexpected play, a stroke of genius."

All the "volumes" seem to please, but on the contrary, as Huang Xiaoming said, "For me, we are also in internal friction in life, which is also an effort."

It’s just that today’s Huang Xiaoming seems to have been polished. "Desire and unwillingness have been polished. The only thing that may be unwilling now is that I hope to shoot more and better things."

Honda 4S group purchase service shop in Waihuan Road, Shunyi District, North City, in order to complete the sales task of manufacturers and get the rebate from manufacturers in the off-season, it is sold to the whole country with the authorization of manufacturers. The 2019 Honda XR-V has a big discount promotion (brand-new commercial vehicles in the last two months), with a maximum discount of 10,000-40,000 yuan. Now there are enough cars in the store, all colors are available, and they are sold nationwide without regional restrictions. The procedures are complete (certificate of conformity, vehicle conformity certificate, Three-guarantee certificate) can be settled all over the country, and it is guaranteed nationwide, providing pick-up service. All procedures go with the car, and there is a gift package worth 8,800 yuan to buy a car. There are no additional conditions for coming to the store to buy a car. Welcome riders to the store to discuss it in detail! Considering that riders from other places have a long journey to buy a car, all riders who come to our store to buy a car successfully will be reimbursed for their one-way travel expenses without any additional conditions. Those who sincerely hope to buy a car can call for consultation or go to the store to discuss it in detail. Welcome to call, we will serve you wholeheartedly.

　　The front face of the 2019 XR-V did not follow the design of the original American standard car, but adopted a more localized design idea, such as adding a lot of chrome-plated elements to the grille and fog lights to create a angular feeling, while strengthening the sports characteristics of the new car head, it further enhanced the young elements.

　　In addition to fine-tuning the appearance details, the 2019 XR-V also added four new paint colors, which increased the paint colors of all models to eight, greatly enriching the choice space of consumers, among which tannin blue and flashing yellow are the main colors of this redesigned model.

　　Appearance: The overall design of Honda XR-V is younger, and the rich and smooth lines make the appearance more layered. Compared with the brother model Binzhi, the design of XR-V is obviously more sporty. In terms of size, the length, width and height of Honda XR-V are 4275/1770/1605mm and the wheelbase is 2610mm, which is the same as that of Guangqi Honda Binzhi. Appearance: The overall design of Honda XR-V is younger, and the rich and smooth lines make the appearance more layered. Compared with the brother model Binzhi, the design of XR-V is obviously more sporty. In terms of size, the length, width and height of Honda XR-V are 4275/1770/1605mm and the wheelbase is 2610mm, which is the same as that of Guangqi Honda Binzhi.

　　In the rear part, the new car continues the design of the current model, but the rear bumper is adjusted, and a penetrating silver plaque is added for embellishment, and the visual effect is more exquisite. In addition, like the new Binzhi, the 1.5T model of the 2019 XRV also adopts a two-way exhaust layout, and the 1.5L continues to adopt a single-side single-outlet type. In terms of body size, because the new car only adjusts the details, its length, width and height are still around 4270*1772*1605mm, and the wheelbase is also 2610 mm.

　　In terms of power, the 2019 Dongfeng Honda XRV cancelled the 1.8L naturally aspirated engine on the cash and replaced it with the same 1.5T turbocharged engine on Binzhi. This engine meets the national 6 emission standard, with a maximum power of 131 HP (96kW). The acceleration of 100 kilometers on Binzhi is only 8.63 seconds, and it can naturally reach this level on the XRV. In addition, the entry-level 1.5L Earth Dream engine will continue to be equipped, and the transmission system will be matched with manual and CVT gearboxes.

　　1. The maximum comprehensive discount during the activity is 40,000 yuan.

　　2. The owner brings his ID card to the store to fill in the vehicle information, and foreign customers need to call the sales manager in advance to go through the formalities.

　　3. Our company solemnly promises that during the activity, we can enjoy the lowest price in the country if we buy any models on sale, and make up the difference if we buy expensive ones.

　　4. All models sold in our store are regular brand-new commercial vehicles. You can enjoy the national three guarantees policy. And can be free of charge in any regular 4S shop authorized by any manufacturer in the country for the first guarantee and subsequent maintenance.

　　5. Due to the north purchase restriction policy, the company is now fully developing the foreign market, and the company can reimburse the travel expenses for the successful purchase of cars by foreign friends. (Reimbursement of one-way fare for two persons with valid bills)

　　6. The company can issue all vehicle procedures on the day of car purchase.

　　7. Foreign customers pick up their cars for free airport shuttle, so there is no need to worry about getting on the road.

　　8. Sales Tel: 17300158513 Address: No.301, Outer Ring Road, Shunyi District, Beishi.

　　The information content published by Che Xun Cheshangtong is released by the dealer himself, and its authenticity and accuracy are the responsibility of the dealer, and Chexun.com does not assume legal responsibility.

In February 2020, the good shop landed in A shares.

Xiao Cai, a newcomer to the stock market, was eager to buy this stock. However, after watching the daily limit, he gave up.

Old investors may be worried about missing good stocks, but Xiao Cai, who doesn’t understand the capital market, is afraid that he will become a real "leek" because he can never predict when he will suffer a big drop.

In the end, the good shop became the "Zhu Shazhi" in his mind. Now, this mole has finally fallen off.

"A dream is a dream"

After the listing of Liangpin Store, its share price soared from 11.9 yuan/share at the time of issuance, reaching the highest point of 87.2 yuan/share, and its market value increased nearly 8 times.

Gaochun Capital, which accompanied it to the listing, earned a lot of money. By the end of 2020, Gaochun Capital held 11.67% equity of Liangpin Store, making it the third largest shareholder of the latter.

Cao Wei, a partner of Gaoyan Capital, once talked to the media about the reasons for investing in good shops. He believes that,"Good shops have eaten through the whole value chain of snacks", and at the same time, they have integrated the advantages of both brands and snacks.

Bohu Finance’s understanding of this is that Gaoling Capital takes a fancy to good shops because of its rich zero food category and because of the scale effect of the brand through diversified channels.

Liangpin Shop has built an omni-channel sales model online and offline. It sells 1,000+SKUs through online self-operated and third-party e-commerce platforms, offline self-operated and franchised stores, which can meet the diversified needs of consumers.

The performance of different channels is also relatively balanced. According to the financial report of Liangpin Store, as of the first half of 2021, its online and offline revenue accounted for 51.58% and 48.42% respectively.

In addition, the good shop has built an efficient and unified management system, connecting many nodes such as product research and development, procurement and supplier management, logistics and distribution, store and platform operation in series, forming a relatively complete product management chain.

Reflected in revenue, good shops maintained a rapid growth for three years from 2017 to 2019, from 5.424 billion yuan to 6.378 billion yuan, and then to 7.715 billion yuan, maintaining a growth rate of nearly 20%. In 2020, its revenue also increased slightly, reaching 7.894 billion yuan.

However, the popularity of excellent shops in the secondary market only lasted for a short time.Since 2021, the share price of good shops has gradually declined, with the lowest point of only 31.3 yuan/share, and the market value has shrunk by 22.416 billion yuan compared with the peak period.

The good times are no longer there. After the lifting of the ban on restricted shares in good shops in 2021, Gaochun Capital began to reduce its shares in stages. As of January this year, its shares in Liangpin Store have been reduced to 7.51% of the total share capital.

From heavy positions to running away, the market is not without doubts. As we all know, Zhang Lei, the founder of Gaochun Capital, has been pursuing long-term doctrine and value investment.

With its deep involvement, the good shop has indeed improved qualitatively in many aspects such as store location system and supply chain system upgrade.

Is it because of the change of its investment layout or that it no longer recognizes the growth space of good shops?

Trust is at stake.

The biggest problem with good shops is that they have not built a moat for products.

The customized products it sells are jointly produced by brands and suppliers. Good shops analyze market trends according to the operation of each channel, carry out product planning and research and development, then determine suppliers according to procurement costs and product quality, and the suppliers will carry out production links, followed by quality inspection, warehousing and logistics distribution.

In the whole process, good shops will try to eat and send them for inspection before they are officially put into production until they get the quality inspection report. It also ensures the product quality through the combination of daily inspection, flight inspection and annual assessment.

However, most of the time, the quality of products is controlled by the suppliers themselves, which means that no matter how rigorous the assessment of good shops is, it is difficult to prevent manufacturers from "keeping secrets and keeping secrets".

For food, safety and hygiene are always the first factor. Once there is a problem, consumers’ trust in the brand will also collapse.

In March, 2021, a netizen in Weibo issued a document accusing the chicken sausage sub-package sold in the official flagship store of Liangpin Store of being damaged and containing maggots. After that, the brand customer service contacted the netizen to discuss compensation matters, from only refunding to compensating 1000 yuan, but they were always unwilling to apologize publicly.

Food safety has become a major event, and the process of crisis management has further exposed the brand’s perfunctory and insincere attitude towards consumers.

This kind of case is not uncommon. On the black cat complaint platform, there are more than 1,000 complaints about good shops, and most of them are quality problems.

For good shops, the follow-up treatment is a more headache. For suppliers who have made mistakes, if a good shop chooses to give them another chance, it must consider the acceptance of consumers; Can the taste of the same product be exactly the same if you choose another one in the supplier’s library?

Another problem is that the non-customized products directly purchased by good shops do not actually use good shops as the only sales channel.

In the little red book, there are some notes with "1688 snacks on behalf of the factory, essential for drama!" "I knew I could save a lot, but I knew it too late!" Waiting for the title to clear up, it was praised by thousands of people.

Their content is about the sharing of good shops and foundries. Some of the products purchased by the good shop use brand packaging, but the food information also indicates the contact information of the manufacturer’s name and website.

Wit surfers found factories and shops in 1688, Pinduoduo and other channels, and got the same money at less than 50% discount.

It’s not a big deal to lose some customers. After all, there are more than 2,000 stores in the good shop, which can embrace a steady stream of new customers. However, with the popularity of "1688 homologous goods", there are bound to be more and more consumers who think that good shops are not worth its "high-end" price.

On the whole, although good shops have established a relatively perfect operation mode, "branded" products will never gain 100% trust and support from consumers.

Where is the road ahead?

In the past two years, the channel of heavy positions in good shops has begun to show signs of weakness in the profit return of brands.

In the first three quarters of 2021, the income of good shops reached 6.569 billion yuan, an increase of 18.78% compared with the same period in 2020; The net profit attributable to shareholders of listed companies after deducting non-recurring gains and losses was 244 million yuan, an increase of 13.05%.

The gap between these two ratios is mainly reflected in the increase in operating costs in sales and management. Among them, the sales expenses of good shops were 1.252 billion yuan, an increase of 88.43 million yuan year-on-year; Management expenses increased by 93.63 million yuan.

These expenses are mainly composed of rent, personnel salary, transportation and storage expenses and promotion expenses. In other words, good shops spend more on channel construction.

In the first three quarters of 2021, there were a net increase of 69 stores in good shops, including 401 newly opened stores and 332 closed stores.

At the same time, the brand has increased the investment of social e-commerce, and cooperated with many talents such as Simba to distribute products; Start self-broadcast accounts of brands such as "Good Shop Soup Boss".

Combined with its financial data, it is not difficult to see that the various operations of good shops have brought about the expansion of revenue scale, but they have not heard the "echo" in profits.

Faced with this situation, where should a good shop look for a new turning point?

In 2020, good shops began to lay out subdivided tracks, and launched children’s snack brand "Good Food Fairy" and healthy meal replacement brand "Good Food Flying".

However, judging from the semi-annual report of Liangpin Store in 2021, this differentiated route has not brought obvious results to the company. During the reporting period, the sales of snack fairy was 180 million yuan, accounting for 4% of the total revenue; The flying of good products was 94.63 million yuan, accounting for a lower proportion.

In order to achieve the achievement of "high-end snack brand", good shops have also increased their investment in research and development, from 24.3757 million yuan in 2019 to 33.71 million yuan in 2020, and the first three quarters of 2021 have also increased compared with the same period.

In the eyes of many consumers, the snacks in good shops are really good, but there is really no saying which product is so unique that it can make the brand succeed. This is the side effect of "big and complete".

Compared with its peers, the three squirrels are both OEM models, but they have the signboard of nuts; Weilong has spicy strips, qiaqia has melon seeds and tasteless food, and Zhou Heiya also has Zhou Heiya.

The snack food market is huge and scattered. In recent years, many cutting-edge brands catering to consumers’ individual needs have been born, such as Li Ziqi and Wang Xiaolu. Their SKUs are not many, but they have made their own signs with the characteristics of "specialization" and "refinement".

When these new brands take away all the attention, good shops can only be like an old man guarding the newsstand with a big horn, waiting for consumers to hear it. How long does he have to wait?

Content source: Bohu Finance

Recently, the interior of Equation Leopard was exposed. Regarding netizens’ guesses about the price, the sales said in the comment area: 389,800 to make friends. In terms of hardcore positioning and level, Equation Leopard 8 has a certain overlap with the brand-new one listed not long ago. As a reference, the price of the latter is 459,800.

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Specifically, the central control style of Equation Leopard 8 is basically the same as that of Equation Leopard 8. The center console is centered on three screens, and the 15.6-inch large screen in the center is suspended. The LCD instrument of the main driver and the entertainment screen of the co-driver are 12.3 inches, and it is equipped with an AR-HUD head-up display. Everyone is familiar with the lifting gear handle, steering wheel style and the position of wireless charging in the front row.

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The highlight is the seat layout. Equation Leopard 8 provides 6-seat and 7-seat styles. The second row of the 6-seat version has two independent seats, which support electric adjustment and cooperate with the flat floor. It is expected to provide good comfort. For the 7-seat model, after the co-pilot seat is put down, it can be used as a cushion in the back row to form a whole, which is convenient for the passengers on the right side of the back row to lie down, similar to the wonderful seat function on the Leopard 5.

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In addition, from the spy photos of the previous road test, Equation Leopard 8 is also equipped with a rooftop lidar, which is expected to provide a "Eye of the God" high-order intelligent driving system to support urban and high-speed NOA functions.

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In the power part, Equation Leopard 8 is equipped with a 2.0T hybrid system, in which the maximum power of the engine is 200KW, and the maximum power of the front and rear motors are 200KW and 300KW respectively. Equipped with body, three differential locks and Yunnian -P intelligent hydraulic body control system, it is expected to provide good off-road performance.

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Recently, hard-core SUVs are emerging markets in China, especially new energy vehicles equipped with plug-in hybrid power. For medium and large-scale vehicles, they have achieved certain sales results. The newly upgraded Prado has also returned to the domestic market, and the competition is still fierce. What do you think of the strength of Equation Leopard 8?

　　On April 25th, the 18th beijing international automotive exhibition was officially opened in China International Exhibition Center. China Mobile’s car networking boutique network, the whole ecology of people, cars and homes, and the integration of cars and Lu Yun appeared in this exhibition to share the core advantages and important achievements in the related fields of car networking.

　　Extend the ability of boutique network and help motorcycle enterprises go to sea.

　　With the maturity of domestic new energy vehicle technology and the improvement of industrial chain, China automobile industry has shown a strong growth momentum and broad market potential in going to sea, actively expanding the international market, and constantly enhancing global competitiveness and brand influence. According to the data of China Association of Automobile Manufacturers, in 2023, the automobile export volume increased by 57.9% year-on-year, ranking first in the world for the first time, among which 1.203 million new energy vehicles were exported, up by 77.6% year-on-year. As the standard of electric vehicles, networking service is gradually becoming an important trend of industry development.

　　With the advancement of technology and the improvement of consumer demand, intelligent networked service not only enhances the functionality and user experience of electric vehicles, but also plays an increasingly important role in improving the intelligent level of vehicles, optimizing traffic management and promoting the construction of smart cities. It is reported that the "Connection+Computing Power+Capability" OneTraffic products and solutions created by China Mobile have provided services to almost all mainstream car companies in China, with nearly 60 million networked vehicles connected.

　　Under the background of China car companies going out to sea, China Mobile is also expanding its rich experience and excellent services in the domestic market overseas with the help of its global partner network, providing car companies with a comprehensive One Traffic solution supporting all-wide area connection management and application services, fully empowering China car companies and helping them to provide excellent travel experience for overseas users. The global car networking service operation system built by China Mobile provides bright services from MNO privatization deployment, global cloud service portal to OEM background management, and has achieved business landing in many car companies.

　　Ecological Integration, Building the Product System of China Mobile Car Home

　　Ecological integration is an important part of China Mobile’s toV strategy. Through the global user scale foundation and high-quality customer service experience, the intelligent ecosystem is integrated to build the product system of China Mobile’s people and cars. "Man-Car Home" is a brand-new business model created by China Mobile relying on its own powerful network resources, user operation ability and technological innovation ability, combined with the needs of users and car companies, based on car networking, and through the scene fusion of mobile terminal, car terminal and home terminal, providing car networking information services for car companies and car owners.

　　Focusing on the applications and rights required by car owners, China Mobile has built a rich ecosystem of people, cars and homes, including cooperation ecology from industry partners and self-owned product ecology, which brings together rich categories such as audio, video, travel and children’s education. In terms of cooperative ecology, it has gathered head resources such as Ai Youteng and many long tail resources. In terms of its own ecology, Mobile provides independent APPlications such as Mi Gu video, migu music, Mi Gu fast tour (games), Mi Gu love singing (karaoke), mobile and family (family control), mobile cloud disk, and the super app aggregation application for people and cars launched at this auto show. In terms of eco-boarding, the mobile boarding solution has many competitive advantages. First of all, it is rich in resources. At present, it has gathered 50+ applications and 1000+ rights and interests, and it is constantly increasing; Secondly, provide a variety of flexible ways of cooperation, including connection+rights, connection+application, connection+application+rights; Finally, in cooperation with China Mobile, it not only realizes the application ecology required for one-time car allocation, but also provides a continuous operation scheme based on the advantage of nearly 1 billion users of China Mobile.

　　China Mobile’s car-owner business has provided operation services for over 20 car companies and over 12 million car owners. Through cooperative operation, we can provide users with one-stop intelligent life service, and at the same time fully empower car companies, so that car companies can maximize the service of intelligent vehicles.

　　Intelligent upgrade to help future travel services

　　With the continuous innovation investment of car companies in the field of intelligent networking, various "cool" applications and services emerge in an endless stream. These novel services have aroused widespread praise from car owners, and the enthusiasm of consumers has pushed up the willingness of car companies to embrace "Internet genes" and accelerated the vehicles to a new highland of intelligence. The increase in the popularity of networked vehicles, the development of intelligent networked technology and the increase in large-scale applications have also put forward new demands for infrastructure such as cloud, network and roadside.

　　China Mobile actively responded to the requirements of the country to carry out the pilot application of intelligent networked vehicles in Lu Yun, promoted the industrialization development of intelligent networked vehicles, and promoted the integration construction of vehicles and Lu Yun. As the world’s largest operator, China Mobile relies on the world’s largest mobile communication network and powerful information service capabilities to create vehicle-road collaborative solutions for large traffic areas, and relies on BASIC6(Big Data, AI, Security, Integration Platform, Computility Network, 6G) capabilities. Build three networks (mobile communication network, high-precision positioning network, C-V2X network), take intelligent transportation platform OneTraffic as the base, and build N scene applications, such as intelligent networking demonstration zone, intelligent high-speed, intelligent public transport, 5G networked unmanned vehicle, low-speed networked remote driving, etc., aiming at promoting China Mobile’s breakthrough in key technical fields through scientific and technological innovation, promoting the deep integration of digital economy and real economy, and helping industry customers to realize digital intelligent transformation and realize.

　　As the intersection of transportation power, network power and new energy strategy, the Internet of Vehicles has always been an important part of national strategic development. China Mobile has continuously cultivated and innovated in the field of car networking, and constantly promoted the high-quality development of the industry. (Yongwen)

[car home Ningbo Preferential Promotion Channel] Now, preferential activities are being carried out in Ningbo, with the highest preferential amount reaching 253,900 yuan and the lowest starting price being only 686,000 yuan. If you are looking for an SUV with excellent performance, you may wish to take this opportunity to click "Check the car price" in the quotation form and strive for higher discounts.

The exterior design of BMW X4 M shows a strong sportsmanship. The front face adopts a more dynamic kidney-shaped air intake grille, with sharp headlights and exaggerated front bumper, the whole front face looks very aggressive. The body lines are smooth and muscular, with 21-inch wheels and high-performance braking system, which shows the sports gene of BMW X4 M. The overall style is unique and full of strength.

The BMW X4 M has a body size of 4767 * 1927 * 1633mm and a wheelbase of 2864mm. The lines on the side of the car are smooth and full of strength, outlining a sporty and elegant outline. Equipped with 21-inch wheels with 255/40 R21 front tires and 265/40 R21 rear tires, it further demonstrates its excellent sports performance and unique style.

The interior design of BMW X4 M is full of sports atmosphere. The center console adopts a 12.3-inch floating central control screen, which supports the voice recognition control of multimedia system, navigation and telephone. The steering wheel is made of leather, which can be manually adjusted up and down and back and forth for a comfortable driving experience. The car is equipped with multiple USB and Type-C interfaces, two in the front row and two in the back row, to meet the charging requirements of modern technology equipment. The seat is made of leather and leather /Alcantara. The main and auxiliary seats support heating and ventilation functions, and provide a variety of adjustment options, including front and rear adjustment, backrest adjustment, height adjustment, leg rest adjustment and lumbar support. The driver’s seat is also equipped with an electric seat memory function to enhance the personalized driving experience. The second row of seats has backrest adjustment function, and the rear seats can be laid down in proportion to provide more storage space.

BMW X4 M is equipped with a 3.0T engine, which can output 510 horsepower, with a maximum power of 375kW and a maximum torque of 650 N m.. With the 8-speed automatic manual transmission, it brings excellent driving experience to drivers.

Car home car owners are satisfied with the overall evaluation of BMW X4 M, and he mentioned several minor shortcomings, including Harman’s general sound effect and the influence of GPF. Nevertheless, he believes that these shortcomings do not affect the overall performance of the vehicle, especially the low-key design of Brooklyn Gray in dark environment, although the lights need to be adjusted more sensitively to avoid accidents. On the whole, car home owner @ Yuanguan thinks this car has its flaws.

The biggest concern of users for family cars is comfort. This comfortable feeling is abstract. If there is a standard, it is established by the benchmark products in the market segment. The arrival of BYD frigate 07 is establishing this standard.

BYD Ocean Network once again launched frigate 07, positioning it as "a brand-new big five-seat super-hybrid", which obviously had a huge impact on its traditional fuel SUV and joint venture SUV of the same level and price. But more importantly, it positively echoes the new demands of the new generation of home users and reconstructs another value standard of home medium-sized SUV. In terms of the development of automobile categories and the life of users, this is a forward-looking attitude.

From the test drive experience, it is extremely comfortable, which is our most general evaluation of frigate 07. And this, I believe, is what the new generation of home users want most in this "new big five-seat super hybrid SUV".

　

Appearance: marine aesthetic design creates avant-garde posture

Frigate 07 is based on BYD’s brand-new "marine aesthetics" design concept, and uses many marine elements to create an avant-garde appearance. From the visual sense, it combines the unique elements of "marine aesthetics", the sense of atmospheric stability of medium-sized SUVs, the sense of fashion and technology that echoes the new generation of family users, and it is harmonious and temperamental, giving people a comfortable visual experience.

The value of frigate 07 can be said to be quite capable. Compared with traditional medium-sized SUVs, fashion elements and technological elements bring more trendy feelings. At the same time, the appearances, such as D-pillar energy indicator, window glass, and iPhone NFC digital key, all indicate that it integrates more functional features and provides more avant-garde and convenient car experience for the new generation of family users.

　

Cockpit: Maximize the comfort and practicality of the five-seat design.

The interior of frigate 07 adopts the color scheme of cloud and gray, which is based on the design concept of "marine aesthetics" as a whole, giving people a luxurious perception and a fresh feeling. Through rich marine smart design elements, freely stretching five-seat space layout and exquisite interior technology, the warm atmosphere needed by the new generation of family users has been created.

Thanks to the layout and space optimization design of the big five seats, the interior space of frigate 07 has been released to the extreme, especially the rear row space and trunk space, which can obtain higher spatial freedom and maximize comfort and practicality.

No matter the visual experience or the actual ride experience, frigate 07 is still extremely comfortable.

Although the traditional medium-sized SUV is also advancing with the times, it is too conservative in terms of configuration, space and functionality. The frigate 07 can accurately and comprehensively match the new demands of the new generation of family users through a wider and more comfortable five-seat space and richer high-end configuration, which can better meet their life concept of paying attention to quality enjoyment.

　

Intelligence: two magic weapons to provide outstanding intelligent experience

The new generation of families prefer the changes brought by intelligent technology to their lives. Intelligent technology has become an indispensable medium in their daily life. The frigate 07 is the magic weapon of the new DiLink intelligent network connection system and DiPilot intelligent driving assistance system. With higher intelligence, more differentiated technical features and more comprehensive scene coverage, it brings scientific and technological fun to the new generation of families. From the experience, it is functional, smooth and convenient, which is the comfortable feeling given by these two systems.

The new generation of family users are leading the changes in the use of family cars, which are becoming smarter, more convenient and more interesting. Frigate 07 is also echoing and even leading this demand change through avant-garde technology or function. Compared with the traditional medium-sized SUV, the frigate 07 is very competitive in this respect.

　

Driving control: DM-i/DM-p super hybrid is the trump card, but the highlight is not only power.

Due to better solving a series of car pain points such as "fuel consumption, endurance, power and ride comfort", BYD DM-i/DM-p super hybrid has been accepted and loved by more and more car users, and then passed on from word of mouth, becoming a technical trump card of BYD.Through hybrid technologies such as DM-i and DM-p, BYD is using technology to build high enough competition barriers.

For the new generation of family users, the frigate 07 equipped with DM-i/DM-p super hybrid can satisfy them one by one if they want to experience the pleasure of driving, save the cost of car use, or want to travel long distances for their families, and want to travel comfortably every day. Even for the camping that the new generation of home users like, it provides external discharge with a power of up to 6.6kW through the VTOL mobile charging station.

However, the highlight of frigate 07 in driving control is not only power, but also the foundation and safety of the chassis, which gives drivers and passengers more confidence.

From the actual driving experience, "fast and comfortable" is the most appropriate evaluation of frigate 07, just like the phrase "smooth and efficient" circulated in NBA fans.

As far as this DM-i version of frigate 07 is concerned, the sensitivity of accelerator pedal is properly adjusted in NORMAL mode. Combined with abundant low-twist output, frigate 07 is quite light at the start. In ECO mode, the dynamic response is relatively soft, but as long as you are willing to put pressure on the accelerator pedal, the power output is still "following the foot". Switching to HEV+SPORT mode gives people the most intuitive feeling that it is fast. No matter in any driving mode, the fast, quiet and smooth power experience is the same, but the emphasis is different.

Adopting a brand-new rear four-bar independent suspension, equipped with FSD frequency variable damping shock absorber, and adjusting the chassis in a targeted way, it is really helpful for driving quality. The frigate 07 can match the performance of luxury medium-sized SUV, whether facing the vibration caused by uneven roads or the shift of center of gravity caused by corners. At the same time, during the driving process, the excellent sound insulation project has made the interior quietness reach a higher level, and the interior comfort has been further improved. This kind of driving performance is also very comfortable for both drivers and passengers.

　

Write it at the end

Targeting the new generation of home users, frigate 07 did show a completely different temperament and quality from the previous medium-sized SUV to fully meet their needs. From exterior interior, to comfortable space, to intelligent technology, to power control, it continues many technical advantages of BYD, and also has many new highlights, which together form its upward elevation in image and actual experience, and better match the concept and value with the new generation of home users. The domestic auto market, which has reached its acme, has never lacked five big seats, hybrid cars, luxury and technology, but I’m afraid frigate 07 has played the role of the pioneer by embodying all the bright spots on a medium-sized SUV. For the auto market, this may be a driving force, and for car users, this may represent a certain level of life progress.

Information source: All the contents stated in this article have reliable information sources, which are detailed at the end of the article.

"Good air conditioning made by Gree"

This is a slogan I often heard when I was a child. ….

Undoubtedly, among many air-conditioning brands in China, Gree’s position at the top of sales volume has been stable for many years, which can be regarded as "a monopoly".

However, up to now, Gree’s "overlord" status is no longer guaranteed.

Just because the air-conditioning market has emerged as a dark horse, with a daily income of one billion, it has become the "outstanding" in the air-conditioning field in China.

Dong Mingzhu, this name is almost unknown in China’s home appliance industry and even the whole business community.

She is the chairman and president of Gree Electric, and is known as the strongest female president in China.

Under her leadership, Gree has developed from a small factory to the largest air conditioner manufacturer in the world.

She dares to innovate and challenge, which enables Gree brand to transform from "Made in China" to "Created in China".

Dong Mingzhu was born in an ordinary family in 1954, and he showed the characteristics of intelligence and diligence from an early age.

After studying in school, she worked as an administrator in a chemical research institute in Nanjing. However, when her life was getting on the right track, a sudden change changed everything.

In 1984, Dong Mingzhu’s husband died of illness, leaving her and her newborn son behind.

It was the darkest moment of her life.

Many people will be devastated in the face of such a blow, but Dong Mingzhu didn’t. She knows that she should not only live, but also live more wonderfully, for herself and for her children.

She is determined to leave her stable job and go to Guangdong to find her own new life.

During her stay in Guangdong, she saw Haili Air Conditioner Factory recruiting salesmen, and the commission she gave was very high.

In 1990, she entered Haili Air Conditioning Factory.

At that time, the air-conditioning market was in a period of rapid growth, and the competition was increasingly fierce.

Dong Mingzhu’s sales ability was quickly revealed.

Not afraid of hardship, she traveled all over the streets of Guangdong and even went deep into remote rural areas to sell Haili’s products to customers.

Two years later, Dong Mingzhu created sales of up to 16 million yuan in Anhui, accounting for one-eighth of the company’s turnover that year.

At that time, her performance was the first in the company.

In 1994, great personnel changes took place in Haili Air Conditioner Factory, and many experienced salespeople chose to leave and look for their next home.

But Dong Mingzhu persisted, and she knew faithful wife’s truth.

Her determination and excellent sales ability won the recognition of management.

Finally, she was appointed as the director of the operation department and began to be fully responsible for the operation and management of the company.

Under the leadership of Dong Mingzhu, the company has undergone earth-shaking changes.

She developed a series of bold marketing strategies and promoted product development and innovation with the team.

Soon, the brand Gree began to emerge in the domestic and international markets.

In 2001, she was just appointed as the president of Gree, and a sense of mission was kindled in her heart. It is urgent to rectify the style of cadres and establish a new business philosophy.

She made clear Gree’s direction: not making low-end products, insisting on technological innovation and enhancing brand value.

In order to achieve this goal, she promoted Gree’s R&D department to tackle key technical problems and continuously introduce high-quality air-conditioning products. She also asked the marketing team to strengthen brand building to ensure that Gree’s image is deeply rooted in the hearts of the people.

Unexpectedly, Dong Mingzhu boldly put forward the policy of "ten-year replacement".

This decision is almost unheard of in the home appliance industry.

With the passage of time, the quality and reputation of Gree air conditioners have been continuously improved.

Users know that this is an air conditioner that can be used for ten years.

If there is a problem, they can rest assured to find Gree to solve it.

It is with confidence in products that Gree Air Conditioning has quickly become one of the most influential and competitive home appliance brands in China, with a total of 200 million users worldwide.

By the end of 2019, with a wealth of $7.3 billion, she ranked 48th on Forbes China’s Rich List and became one of the richest women in China.

However, although Gree is far ahead in the market, the pressure of competition has never subsided. Behind her, there is a powerful opponent who is catching up, and that is Midea Group.

With their strong R&D team and diversified product lines, they are catching up in the home appliance industry.

Midea Group was established in 1968. He Xiangjian and 23 fellow villagers raised 5,000 yuan to start with. At first, it produced glass bottles and plastic bottles, and later turned to hardware products.

In 1980, He Xiangjian developed the first 40 cm iron desk fan and began to set foot in the household appliance industry.

The following year, Midea brand was officially registered and began to produce air conditioners, becoming the first enterprise in Guangdong with independent import and export operation rights.

In 1993, Midea Electric was listed on Shenzhen Stock Exchange, becoming the first listed company in China to restructure township enterprises.

However, shortly after listing, due to the decline in net profit of Bank of America and the economic crisis, the sales of air conditioners in the United States declined.

In response to the crisis, He Xiangjian adopted the business division system and divided the company into five departments, including air conditioners, kitchen utensils, electrical appliances and compressors.

In 1998, the 30th anniversary of the establishment of Midea Group, the business division system achieved initial results, income and profits gradually picked up, and enterprises began to expand their sales scope, going out of Guangdong and facing the whole country.

At the beginning of the 21st century, Midea tried to diversify its development, but He Xiangjian adjusted its strategy in time, focused on the home appliance industry, and made a series of successful acquisitions.

In 2010, Midea Group’s annual revenue exceeded 110 billion RMB.

However, the household appliance industry has gradually turned into a buyer’s market, and consumers’ requirements for quality have increased, which has brought new challenges to Midea and led to the decline of its brand position.

Gree air conditioning has gradually become a market leader.

In 2012, Midea’s air conditioners faced an unprecedented crisis.

Under the double pressure of economic slowdown and intensified market competition, only half of the production lines in the factory are in operation, and orders are rapidly decreasing.

The top management of Midea knows that it is far from enough to survive in the fierce market competition.

Subsequently, the company decided to make a bold decision: increase investment in research and development and innovation, and find a breakthrough.

They invested a lot of money and introduced top foreign scientists and engineers.

Fortunately, Midea’s choice was correct, and the new R&D team quickly brought a breakthrough. They developed a series of more efficient and environmentally friendly air-conditioning products.

The company began to recover gradually and the production line was busy again.

In 2014, Xiaomi Technology decided to invest in beauty strategically.

Midea’s brand image has also gradually shifted from a traditional home appliance manufacturer to an innovator of intelligent technology.

In 2016, Midea Group finally reached an important milestone-it entered the Fortune Global 500 list for the first time, ranking 481st.

There is a tendency to surpass Gree.

Over the years, the war between the two air-conditioning giants has never stopped, and even intensified.

But the gap is not obvious.

The watershed occurred in 2020 when the epidemic broke out.

In 2020, Gree will occupy 36.9% of China’s air-conditioning market and remain a leading brand.

Still in that year, Midea surpassed Gree in revenue for the first time, and the growth rate of revenue continued to climb.

From 2020 to 2022, Gree’s annual revenue was 170.497 billion yuan, 189.654 billion yuan and 190.151 billion yuan respectively, which was lower than 200 billion yuan for three consecutive years. In the same period, Midea’s revenue increased from 285.71 billion yuan to 345.709 billion yuan.

In the first half of 2023, Midea’s revenue was 197.796 billion yuan, a year-on-year increase of 7.69%; Gree’s revenue was 99.79 billion yuan, a year-on-year increase of 4.16%.

Midea’s revenue in air conditioning business is 92.006 billion yuan, Gree is 69.998 billion yuan, and Midea is 22.008 billion yuan higher than Gree.

In this regard, industry experts said that according to the financial report data, Midea’s revenue is significantly ahead of Gree. From this perspective, Midea is a veritable "air conditioner brother" in the current domestic air conditioning industry.

If last year’s data is not enough to support the accuracy of the information, let’s take a look at this year’s.

On the evening of April 29th, Midea Group (000333) released its financial report for the first quarter of 2024, with an operating income of 106.102 billion yuan (Gree was only over 70 billion yuan), a year-on-year increase of 10.22%, a record high in a single quarter;

The net profit of returning to the mother was 9 billion yuan, a year-on-year increase of 11.91%; The net profit of non-homecoming was 9.237 billion yuan, a year-on-year increase of 20.39%;

The basic earnings per share is 1.31 yuan. Cash flow from operating activities increased by 50% to 13.9 billion yuan.

In fact, in the wave of e-commerce, Midea has already been one step ahead of others, occupying most of the market share.

Nowadays, when you search for air conditioners online, the top few search results are almost all occupied by beauty.

In contrast, Gree’s performance in the e-commerce market is much bleak.

Why can Midea be so strong in the field of e-commerce?

The reason is not only because their air conditioners are of good quality.

Over the years, Midea has successfully built a strong brand image with its diversified product line of small household appliances.

Whether it is a rice cooker, microwave oven or electric kettle, beautiful products always give people a reliable and durable feeling.

This good reputation has attracted a large number of consumers, further boosting the expansion of Midea in the e-commerce market.

In today’s era of consumers’ pursuit of convenience, Midea skillfully uses the channel advantages of e-commerce, so that consumers can buy the products they need without leaving home.

On the other hand, Gree still has strong competitiveness in the traditional market, but in the field of e-commerce, their pace is obviously slow.

He Xiangjian and Dong Mingzhu, as two giants in China’s household appliances industry, have totally different styles.

He Xiangjian has always kept a low profile and rarely appeared in public.

Dong Mingzhu, on the other hand, was active in various TV programs and was once called "online celebrity".

Some people say that He Xiangjian’s low profile is the secret of beauty’s success.

Instead of flaunting it in public, he prefers to immerse himself in innovation and focus on products and technologies to provide consumers with a better home appliance experience.

Dong Mingzhu’s "online celebrity" route, although attracting a lot of attention, may sometimes distract the company’s attention.

What do you think of this?

Information source: official website, Gree Electric, March 27th, 2024-ranked first for 12 consecutive years, and the market scale of Gree central air-conditioning continued to lead in 2023!

Information source: China. com September 02, 2021-Midea and Gree both claim to be the first in market share. Who is the king of air conditioning?

Reference: Securities Times April 29, 2024-Midea Group’s revenue increased by 10.22% in the first quarter, hitting a record high in a single quarter.

Yet we called and urged a thousand times before she started toward us.

Huawei Mate brand ceremony has been confirmed to be held at 14:30 on November 26th, and the flagship of the annual finale-Huawei Mate 70 series will be officially released soon.


Since the official announcement of the opening of the reservation on November 18, the number of reservations has exceeded one million in just 10 minutes. Up to now, the number of reservations made by Huawei in official website has exceeded 2.19 million, and this figure is still rising with offline stores.

The high popularity of Huawei Mate 70 series not only reflects the high expectations of domestic consumers, but also highlights its strong appeal as "the strongest Mate in history".

What is more noteworthy is that,


This time, Huawei Mate70 series will be equipped with pure blood HarmonyOS system and self-developed chip for the first time, which truly realizes the independent research and development of the whole link from the system to the chip, marking the first time that domestic mobile phones have entered a new stage of self-developed.

It is reported that,

Huawei Mate 70 will be pre-installed with ——HarmonyOS NEXT, a native HarmonyOS operating system called Pure Blood HarmonyOS.

HarmonyOS NEXT, as the latest iteration of HarmonyOS operating system, has completed a comprehensive self-research from kernel and database to programming language and AI model. Its core technology is completely self-controllable, which is no longer compatible with Android applications, and only supports the applications of HarmonyOS kernel and HarmonyOS system. It has become another landmark achievement in breaking the "lack of core and soul" constraint and technical blockade in China, and it is a truly self-controllable operating system from China.

Compared with other operating systems, pure blood HarmonyOS’s native intelligence, native security, native interconnection, native fluency and native exquisite experience have unique advancement.

. While creating five native experiences to upgrade, Pure Blood HarmonyOS has also carefully constructed a brand-new native application ecology in HarmonyOS.

Nowadays, with the first launch of Huawei Mate 70 series, the continuous iterative pure blood HarmonyOS has become more and more mature, which has truly realized "usable and better use" and can better meet the needs of users in work and life.

At a time when thousands of industries are accelerating the development of native applications in HarmonyOS,

At present, more than 15,000 native applications and meta-services have been put on the HarmonyOS NEXT application market.

Not long ago, many users upgraded and experienced the beta version of HarmonyOS NEXT, and "Are the commonly used applications released in HarmonyOS" has thus become one of the most concerned topics. Recently, some netizens found that the COMING SOON area has been added to the homepage of HarmonyOS NEXT application market.

It is predicted that mainstream applications in many fields will be put on the shelves soon, including Netease cloud music, corporate WeChat, personal income tax and other applications that everyone cares about.

After this round of heavy applications is launched, the layout of common office applications will be greatly expanded to further meet everyone’s daily life and work needs. At the same time, with the release of Huawei Mate 70 series and more and more users experiencing the charm of HarmonyOS’s ecology, it also means that users’ demand for native enterprise office applications in HarmonyOS will continue to increase, and it is urgent for enterprises to accelerate the development of HarmonyOS version of office applications.

At present, many general office applications have been developed in HarmonyOS, providing intelligent office solutions for more than 38 million enterprises nationwide, covering many industries. In the future, more government and enterprise office applications will be developed in HarmonyOS to provide more efficient services for enterprises and individual users.

It is worth mentioning that at the HarmonyOS Forum on Essential Applications for Enterprise Work held on November 14th, Huawei also held a signing ceremony for cooperation in native applications in HarmonyOS with 12 companies, including Principal Century, Tongfang Zhiwang, Beijing Damaidi, Beijing Hechuang Core Color, Kingdee Software (China), Wonder, Caixun, Great Wisdom Shenjiu, Tianrongxin, Geer Software, UFIDA and Zhongfu Security. It covers all fields of corporate office, such as information security, productivity tools, financial investment and enterprise management, which further accelerates the application of native HarmonyOS in the office field and provides diversified and professional services for more enterprises.

Looking back on the past, HarmonyOS’s ecology has completed a magnificent turn from scratch at an amazing speed, completing the road of others for 17 years in one year. Looking into the future, with the improvement of ecological application in HarmonyOS, we have every reason to believe that it will inject new vitality into the science and technology industry in China and even the whole world, and lead more innovations and changes.

But after all, HarmonyOS is a growing new life, which needs to gather the strength of the whole society. Here, we also call on more enterprises to accelerate the development of HarmonyOS applications and contribute to the national high-level science and technology self-reliance, long-term industrial development and information industry security.