杭州桑拿 – 杭州桑拿网论坛|杭州品茶网论坛|杭州夜生活网论坛

As long as you are not Fujiwara Takumi, in fact, most of the vehicle power is enough for your daily use. As a compact suv, there are many highlights. Let’s take a look at it together.

Let’s take a look at the appearance of KIA EV5. The front style of KIA EV5 is very elegant and looks very full. Combined with the headlights, it looks very sporty as a whole. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the side of the car body, the size of the car body is 4615MM*1875MM*1715MM. The car adopts simplified lines, and the side circumference looks very fashionable and simple. With large-sized thick-walled tires, smooth lines run through the whole car side. Looking back, the rear of the car looks very capable, the taillights look very avant-garde, and the whole looks very delicate.

When I came into the car, the interior style was very sporty, which was very in line with the tastes of young consumers. The steering wheel of the car is very in line with the interior style, and it is made of imitation leather, which is full of design. Let’s take a look at the central control panel, which is decorated with a 5-inch central control panel, making the interior design quite layered and in line with the mainstream aesthetics. Let’s take a look at the dashboard and seats again. The car is equipped with a stable dashboard, which highlights the trendy temperament. The car adopts imitation leather seats, and the seat wrapping is in place, and the overall comfort and wrapping are not bad.

Kia EV5 is 160KW, with a total torque of 310N.m and a maximum speed of 185 km/h..

The conventional space performance of KIA EV5 trunk is quite satisfactory, and there is no problem in daily use. In addition, the car is equipped with fatigue warning, anti-lock braking (ABS), LED daytime running lights, brake assist (EBA/BAS, etc.), brake force distribution (EBD) main driver airbag, co-pilot airbag, side airbag curtain, front side airbag and other safety configurations.

This car performs well in terms of space and configuration. As for the design, everyone has everyone’s aesthetics. You can learn more about what you like!

Shoot a tiger

be on/make an inspection tour

Watch the tiger

Wear a ring

　　On August 31, Russian Prime Minister Vladimir Putin personally fired a bullet containing sedatives with a gun to subdue a 5-year-old tiger in the Ussuri River Reserve in the Russian Far East. Putin’s "tough" performance immediately triggered hot comments from many western media. At a time when Russia is "confronting" the West over the South Ossetia issue, many western media have speculated that Putin’s "intention" is to express a "contempt" for the EU.

　　Reuters reported that when Putin and a group of wildlife experts arrived at the reserve for inspection, a tiger broke free and jumped on a photographer. Putin immediately picked up the tranquilizer gun in his hand and shot the tiger. Putin also helped researchers measure tiger teeth and put a collar with satellite tracking function on the tiger.

　　Many western media have also noticed that Putin’s performance in shooting tigers has been praised by the Russian media, and he has also established a "macho man" image. Agence France-Presse commented that you have seen Putin as a bomber pilot, judo master and fishing expert, but what about a tiger hunter? Agence France-Presse quoted the Interfax news agency as saying: "Fortunately, Prime Minister Putin was flexible and timely, and the tiger was subdued."

　　The German "Mirror" website commented that Putin’s brave rescue of journalists in the face of escaped tigers happened at "the right time and the right place". The article holds that Prime Minister Putin’s "brave behavior" has deepened his resolute image and called Putin’s rescue of journalists "miracle". Almost a year ago, a group of photos of Putin’s "bare muscles" while fishing in Siberia were also widely spread. Reuters said, "Putin, 55, has portrayed himself as a macho man during his eight-year presidency.". The British "Times" is full of hints that Putin’s "shooting tigers" is showing contempt for the leaders of EU countries.

　　Related links:

How to describe China’s current poetry ecology?

Broadly speaking, we can probably see two diametrically opposite opinions: one thinks that China’s poetry writing is very active now, and it can even be described as prosperity or prosperity. The other thinks that the current poetry is rubbish and the poet is dead.

Positive views mainly come from poets or poetry writers, and the criteria for judgment are mainly textual. The latter is a large number of netizens, or generally called the public, and the standard of judgment is mainly the number of readers. This question is both complicated and interesting. By observing it, we may be able to observe a corner of China people’s spiritual world.

When no one read poetry, why did Yu Xiuhua become popular?

I have to admit that the public really has no enthusiasm for poetry now. Few mass media that pay attention to economic benefits and communication influence will be interested in publishing poems.

The recent news of several poems in Phoenix Poetry Magazine has gone unnoticed.

However, these poems published in the mass media generally have only two fates: nobody cares about them, or they are scolded-yes, not a criticism based on dialogue attitude, but just a cathartic abuse. The more recognized poets and works in the field of poetry, the worse they may be scolded, such as "Don’t talk about people" and "Is this poetry?" Such statements will come one after another.

Check a few poetry reports in The Paper at will, and almost every one has similar comments. This kind of comment is not aimed at the discussion of the poetry text itself, but an outlet of stereotypes, which can be placed under any poetry news.

However, in recent years, poetry has never been absent from several major literary events and even social events in China. Che Yangao, an official poet, won the "Lu Award" in 2010, resulting in a "lamb body"; in 2014, Liu Zhongyang was accused of having an affair before the evaluation of the Lu Award; and then, Xu Lizhi, a migrant poet who committed suicide, and Yu Xiuhua, a poet with cerebral palsy who quickly became popular. These poetic events became the focus of public opinion at that time again and again, but they didn’t change anything except "Poetry is dead" or "Poetry is alive again".

Yu Xiuhua and Xu Lizhi can arouse the public’s strong concern, not only because their own poems are of a certain standard and they write in a modern dimension, but also because of the strong irritating symbols attached to them: cerebral palsy, grassroots, suicide and so on. In other words, this is still the victory of non-poetic text factors.

In fact, when people judge the current poetry as "declining" and "dead", it is because they think that there is indeed a prosperous and prosperous era. This era, closer to China in 1980s, is a classical poetry world, especially the era of Tang poetry and Song poetry.

Xu Lizhi’s death brought the working poets to the public, and the discussion of the bottom culture continued to ferment. The popularity of Yu Xiuhua, a poet, was undoubtedly related to her many symbols, such as cerebral palsy and rural women, at first, while the divorce news was more entertaining and had nothing to do with poetry. China’s contemporary poetry will only attract public attention when it is in the topic, but how much of this concern is based on the poetry itself?

Poetry is a small circle of self-entertainment, but is this circle really small?

It is necessary to review the development of China’s poems quickly. China’s poetry originated in the pre-Qin period, with folk songs and elegant music from the elite, and the Book of Songs was compiled together. The Book of Songs was regarded as one of the limited textbooks officially authorized by the Han Dynasty. Poetry in the Tang Dynasty developed greatly, and there were international poets such as Li Bai, Du Fu and Bai Juyi who had an influence on modern poetry in Europe and America. From the next Millennium to the Republic of China after the collapse of the monarchy, the context of classical poetry was interrupted by the changes of the times and the deliberate actions of Hu Shi and others.

Hu Shi and others were one of the most important elite groups in China at that time. They believe that in the face of the existential threat from the world powers such as Europe, the United States and Japan, if China wants to become a powerful country, it must completely abandon its own traditions and culture and completely embrace the western cultural political system. Therefore, in 1916, they launched the "New Culture Movement", one of which was to give up classical poetry and write new poetry in the newly created vernacular, that is, modern poetry.

The development of China’s new poetry is just one hundred years now. Over the past hundred years, the country has been in turmoil and politics has been complicated. Under the kneading of the times and power, poetry has been tortuous, and it is always difficult to show a clear face.

Until the 1980s, the generation of "misty poetry" such as Beidao, Gucheng, Munk, Duoduo and Yang Lian appeared, creating a poetic era that is still remembered and missed. For more than 30 years from then to now, it is generally believed in the field of poetry that the writing of new poetry has expanded both in breadth and depth, and China’s writing of new poetry has reached an unprecedented height, which can be described as prosperity.

Here, it can be clearly seen that the poets’ evaluation of the current situation of poetry is mainly based on the poetry text, while the masses or ordinary readers mainly focus on poetry, the relationship and distance between poets and the masses, but they all take the 1980s as the comparison object. To put it simply, poets think that poetry is better written now than it was in the 1980s, and the public thinks that poetry is far less popular now. People who read poetry write poetry, and poetry has become a small circle of self-entertainment.

Not to mention the reason why no one reads poetry, is this circle really small? In fact, if you ask any China poet on the scene, he will tell you that there are too many people writing poems now.

Poet column of poetic life

At present, perhaps the most professional pure poetry website in China-Poetry Life website, there are more than 600 poets who set up columns. 600 people don’t seem to be many, but you need to know that you can open a column there, but you have to go through a lot of thresholds: publishing poems, winning prizes, evaluating in the circle, etc., which are mostly grasped by website editors (all famous poets).

For example, there are no more than 10 post-80s and post-90s poets who set up columns on this website, but how many post-80s poets are there? Take Fudan Guanghua Poetry Award, one of the most important college students’ poetry awards in China, as an example. Every year, the number of participants exceeds 700, and the total number of participants in the sixth session reaches 4,200. Even if the repetition rate is half, there are more than 2,000 people. And this is just an award for an age group.

Therefore, each of these more than 600 poets may be followed by a dozen or hundreds of poets of the same type and style. Moreover, around 2013, the Poetry Life column closed the application of column poets.

As for the number of people who write poems, a friend of post-80s poets gave me an estimation method: young people are the main force in writing poems. According to the education data of the National Bureau of Statistics in 2014, there were 28.04 million college students in China in 2015, and there were 280,000 students who wrote poems for every 100 people. Plus junior high school, senior high school, and people in the society (the number of registered people in poetry editions of various local literature forums is more than 10,000), the estimate of 1 million people writing poems is quite conservative.

In addition, I have done incomplete statistics. There are no fewer than 52 well-known poetry awards in China every year (not including the comprehensive literature award). At present, at least 13 colleges and universities have set up new poetry or poetry research institutions.

In fact, it is difficult to count the number of serious poets and people who write poems accurately. Fortunately, we are not trying to give an accurate number, but we just want to get a rough impression: there are many poets or people who write poems.

Are the Tang Dynasty and the 1980s really the heyday of poetry?

Perhaps this is what most people think of as "entertaining themselves in the circle". No matter how big I describe this circle, I can’t dispel their views on the current situation of China’s poetry. After all, where are the two peaks of poetry in the prosperous Tang Dynasty and poetry in the 1980s?

But the question is, is the so-called prosperity and prosperity of poetry really caused by the power of poetry itself? In my opinion, they are all deified to varying degrees.

As we know, in imperial China, especially in the Tang and Song Dynasties, writing poems can be an official. Poetry is the main subject in the official selection examination. It is conceivable that if the college entrance examination or civil service examination is announced today to take poetry creation or criticism as the examination content, then various training institutions and cram schools will offer corresponding poetry courses tomorrow.

On the other hand, in the prosperous time of poetry and song in the Tang Dynasty, is the distance between poetry and ordinary people really closer than it is now? Are there really more audiences for poets and poems than they are now? Not really.

In the Tang Dynasty, poets were of course elites, so the number of poets was not as much as we thought. Based on The Complete Poems of the Tang Dynasty, which contains almost all the poets and poems of the Tang Dynasty, there are more than 2,200 poets and more than 48,900 poems, which is the result accumulated for 290 years.

It is not so easy and easy to become a poetry reader. Classical poetry, a complex literary form, needs a lot of knowledge as the basis for understanding its basic meaning, a lot of reading to cultivate the ability to appreciate and judge its artistry, and more time and money support. Therefore, it is conceivable that in the era of classical poetry, poetry can only belong to a small number of intellectual groups, and the general public who work hard every day are unable and unwilling to appreciate them.

As for the poetic splendor in the 1980s, Kitajima also admitted that it was also abnormal due to special factors of the times and non-literary forces. With the reform and opening up in 1978, China people who had been depressed for a long time needed a carrier to release, and literature and art rushed ahead, and poetry acted as the Depth Charge among them-poetry is one of the most easily combined art forms with pioneers. And the material cost required for the birth of a poem is also the lowest. Compared with painting and playing the piano, a piece of paper and a pen can write a poem.

Because of this, for the current situation of poetry, a more common view is that poetry has only returned to its normal state and its original state. The concept of poetry advocated by the New Culture Movement-poetry should be understood by more people-is only the function and need as a propaganda tool. It is obviously out of date to use this non-literary element (the number of audiences) to measure the current poetry writing.

Why can’t foreign people read poetry, but they don’t like China people to scold poets?

Some international poets I have contacted, including those in Britain, America, Romania, Ireland, Spain and other countries, have all talked about: since the 20th century, poetry has been separated from the public to varying degrees in these countries. Their ordinary people can’t understand the current poetry writing, and poetry collections are not easy to sell.

But no country’s poets have ever faced the same dilemma as China’s poets. On the one hand, in the eyes of China people, poetry and poets are idealized as sacred and detached beings. In the minds of China people, there is an abstract impression of "poetry" and "poet": poetry is beautiful and poets are saints. The sources of this abstract impression are very complicated, including: the classical world, romanticism such as Xu Zhimo in the 1920s and 1930s, obscure poets such as Beidao, Gu Cheng and Shu Ting in the 1980s, and the creation of popular poets such as Wang Guozhen and Xi Murong.

Contemporary poetry and poets can’t fit this impression, so they are often criticized. However, in Europe and America, even if people can’t read the poet’s creation, they won’t deny the current poetry with the blatant reason of "unable to read". However, in China, the variable of "unable to read" varies from person to person, but it has almost become the standard for the public to measure the quality of a poem. What is even more puzzling is that these people who throw out fierce criticism are often the ones who don’t read poetry at all on weekdays.

Of course, poems that are "unreadable" may indeed be untrustworthy, but naturally there may be other reasons, such as readers’ lack of artistic aesthetic ability suitable for current writing, or just insufficient contact or reading. However, readers in China tend to ignore all these possibilities, and then blame the problem on creation, and refuse all explanations from the perspective of authority and experts.

Why don’t western people who don’t read or understand poetry criticize, misunderstand and abuse their contemporary poets like China?

In fact, the experience of poetry in China today is not a special case. The whole intellectual group has had similar experiences to some extent. For example, Dai Jinhua fired at people who "can’t understand" art films before. This experience reflects the overall mentality of China people. Before the 1980s, we were asked to learn from the less educated groups. After the reform and opening up, China people’s self-awareness has been opened, and the degree of knowledge sharing has deepened. At the same time, personal will has been relaxed, and some authorities in the relative security field can gradually be opposed and overthrown.

It’s good to question authority. The spirit of doubt is the starting point of western science and the driving force for the development of western civilization. However, doubts without reasons and grounds can only give birth to a dangerous emotion-anti-intelligence.

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宁波地区宝马X4

The exterior design of BMW X4 M shows a strong sportsmanship. The front face adopts a more dynamic kidney-shaped air intake grille, with sharp headlights and exaggerated front bumper, the whole front face looks very aggressive. The body lines are smooth and muscular, with 21-inch wheels and high-performance braking system, which shows the sports gene of BMW X4 M. The overall style is unique and full of strength.

宁波地区宝马X4

The BMW X4 M has a body size of 4767 * 1927 * 1633mm and a wheelbase of 2864mm. The lines on the side of the car are smooth and full of strength, outlining a sporty and elegant outline. Equipped with 21-inch wheels with 255/40 R21 front tires and 265/40 R21 rear tires, it further demonstrates its excellent sports performance and unique style.

宁波地区宝马X4

The interior design of BMW X4 M is full of sports atmosphere. The center console adopts a 12.3-inch floating central control screen, which supports the voice recognition control of multimedia system, navigation and telephone. The steering wheel is made of leather, which can be manually adjusted up and down and back and forth for a comfortable driving experience. The car is equipped with multiple USB and Type-C interfaces, two in the front row and two in the back row, to meet the charging requirements of modern technology equipment. The seat is made of leather and leather /Alcantara. The main and auxiliary seats support heating and ventilation functions, and provide a variety of adjustment options, including front and rear adjustment, backrest adjustment, height adjustment, leg rest adjustment and lumbar support. The driver’s seat is also equipped with an electric seat memory function to enhance the personalized driving experience. The second row of seats has backrest adjustment function, and the rear seats can be laid down in proportion to provide more storage space.

宁波地区宝马X4

BMW X4 M is equipped with a 3.0T engine, which can output 510 horsepower, with a maximum power of 375kW and a maximum torque of 650 N m.. With the 8-speed automatic manual transmission, it brings excellent driving experience to drivers.

Car home car owners are satisfied with the overall evaluation of BMW X4 M, and he mentioned several minor shortcomings, including Harman’s general sound effect and the influence of GPF. Nevertheless, he believes that these shortcomings do not affect the overall performance of the vehicle, especially the low-key design of Brooklyn Gray in dark environment, although the lights need to be adjusted more sensitively to avoid accidents. On the whole, car home owner @ Yuanguan thinks this car has its flaws.

speed up apply the brakes oil consumption second rice rise A beautiful counterattack and a comprehensive test of Audi A7 55TFSI. Evaluation editor:

If the previous generation Audi A7 stood in front of the elegant Mercedes-Benz CLS and didn’t have the full confidence to move its opponents, the situation of the new generation products is completely different. Frankly speaking, I think the upgrade of the new generation Mercedes-Benz CLS is a failure, not only the appearance has become ugly, but also there is only a 2.0T four-cylinder version. Let’s look at the competitor Audi A7. The cosmetic surgery is very successful. The most important thing is that all two models are 3.0T versions, and the CLS will be completely defeated by speeding up one item.

Evaluation editor:

What impressed me most about the new A7 is the powertrain of the whole vehicle. Compared with the 2.0T+48V of Mercedes-Benz CLS, the 3.0T+48V of the new Audi A7 is more sincere, and its power reserve is richer. The whole power output is quite smooth, which is comparable to many V8 engines. Moreover, with the help of a 48V motor, this engine has a faster response and is more fuel efficient. I really didn’t expect a car with an acceleration of 5 seconds in 100 kilometers to run 10L/100km in our fuel consumption test, which really achieved both fuel consumption and power.

Evaluation editor:

The innovation of the new generation Audi A7 from the inside out really makes our eyes shine, its appearance becomes more tough, and the interior is on par with the new generation Audi A8, adopting a brand-new family-style design language.

Speaking of Cadillac, everyone is familiar. As an American luxury brand, Cadillac has always been at the forefront of the industry in terms of innovation. And this Cadillac XT4 is bound to become the first choice for high-quality people. If excellent manufacturing technology can reduce your troubles when using the car, then the real quality lies in every second in the car. Cadillac XT4 is such a trustworthy and reassuring SUV. It ranks first in China’s automobile quality ranking of 2021 compact luxury SUV and is deeply loved by consumers.

Space brings a stronger pattern

The seat of Cadillac XT4 light hybrid model has not only the function of heating and ventilation, but also the memory of the seat, and the high-equipped model can also have a treasure seat. The seat of Cadillac XT4 light hybrid model is moderately soft and hard, which is not only wrapped and supported by hips, but also wrapped and supported by his waist. In terms of size, the Cadillac XT4 light hybrid model has a length of 4600mm, a width of 1881mm and a wheelbase of 2,779 mm. The better body size gives it a leapfrog spatial pattern.

The shifting operation of Cadillac XT4 is really different. When you drive it, you will suddenly feel full of ritual, and the provision of multiple colors will also satisfy any color you want. In terms of functions, this car is also equipped with a new generation of Cadillac mobile internet experience CUE, adding Baidu intelligent voice internet interactive system.

The car experience is even better

In terms of driving, Cadillac XT4 is equipped with AWD intelligent separable four-wheel drive system, which can automatically adjust four-wheel torque according to road conditions to reduce wheel slip. When it is detected that the four-wheel grip of the vehicle is good, it will actively separate the power at the rear axle and switch to the front drive mode, and this Cadillac XT4 can also effectively reduce fuel consumption. Cadillac XT4 is equipped with CCD adaptive suspension system, which monitors the road conditions in real time through 12 sensors of the whole vehicle, and predicts the body dynamics, steering, acceleration, braking, etc. In the smart car part, Cadillac XT4 is also equipped with a new generation of Cadillac mobile internet experience CUE, and also supports OTA online upgrade to make your car experience stronger.

Exquisite and high-profile, never forgets anything.

Cadillac XT4 can monitor the front car condition through the camera, and automatically start the headlight follow-up, automatic high beam, active anti-glare and other functions to improve the safety of driving at night. This Cadillac XT4 is also matched with the double-outlet exhaust shape under the lighting group, which is very exquisite. In terms of spatial performance, the Cadillac XT4 light hybrid model has a length of 4600mm, a width of 1881mm and a wheelbase of 2,779 mm. Its excellent body size gives it a leapfrog spatial pattern. As a product of American luxury Cadillac, Cadillac XT4 has no doubt about its strength.

A variety of driving modes to choose from to enhance driving pleasure.

The power performance of Cadillac XT4 is good. Cadillac XT4 is equipped with a 2.0T turbocharged engine and a 48V light hybrid system. There are also a variety of driving modes to choose from, such as Touring Comfort, Snow/Ice Anti-skid Sport Off Road Cross Country and AWD Four-wheel Drive. The horsepower is 237Ps+16Ps, the power is 174 Kw+12 Kw, the torque is 350 N.m+50 N.m, and the measured acceleration of 100 kilometers is 7.64 seconds. The performance of Cadillac XT4 can be said to be the fastest in its class. As long as you step on the accelerator deeply, you can feel endless driving pleasure.

Cadillac XT4 is equipped with PM2.5 filtering device in the car, which can not only filter PM2.5 and other particles in the air, but also block allergens such as pollen. It also has car air purifier, which fully guarantees the high-quality air environment in the car.

Have you seen this Cadillac XT4 at the end? I have to say that this Cadillac XT4, with the blessing of the 48V system and the pure driving cabin with a sense of science and technology, makes the performance of the whole vehicle more powerful.

Welcome to car home Hangzhou Special Promotion Channel to bring you the latest auto market trends. At present, Toyota, which has attracted much attention, is carrying out an unprecedented preferential activity in Hangzhou. As far as we know, car buyers can enjoy a cash profit of up to 32,000 yuan, which makes the minimum starting price of this popular SUV drop to an attractive 93,800 yuan. This undoubtedly provides consumers with an excellent opportunity to buy a car. If you are interested in Fenglanda, don’t miss this once-in-a-lifetime opportunity. Click "Check the car price" in the quotation form and take immediate action to realize your dream of buying a car and enjoy a more cost-effective car experience.

杭州锋兰达大幅降价！底价9.38万，仅此一次

Feng Landa’s design is elegant and dynamic, and its front face adopts exquisite grille layout, and the air intake grille adopts bold and powerful lines, showing the perfect combination of strength and movement. The overall style is streamlined and the body lines are smooth, which not only conforms to the aesthetics of urban fashion, but also has practicality. The details highlight Toyota’s consistent high quality and exquisite craftsmanship.

杭州锋兰达大幅降价！底价9.38万，仅此一次

With its exquisite body design, Fenglanda shows smooth side lines, with a body size of 4,485 mm * 1,825 mm * 1,620 mm, a wheelbase of 2640mm, and front and rear wheel tracks of 1565mm and 1580mm respectively, ensuring excellent body stability. Tyre size has a front wheel of 215/60 R17 and a rear wheel of 215/60 R17. With fashionable rim design, it is both practical and dynamic.

杭州锋兰达大幅降价！底价9.38万，仅此一次

Feng Landa’s interior design pays attention to practicality and comfort, adopts modern and simple style, makes the steering wheel with exquisite plastic material, and provides the function of manual up and down+front and rear adjustment to ensure the driver’s comfortable driving experience. The center console is equipped with a 10.25-inch large-size touch screen, with clear display and convenient operation, integrated multimedia/charging interface, including Type-C interface, and USB interfaces in the front row and the back row for the convenience of passengers’ daily use. The seat is made of fabric, and the front and rear seats, backrest and height can be adjusted in many directions to meet the needs of different passengers. The second row of seats also supports backrest adjustment, and the seat reclining function is proportional reclining, which provides flexibility for loading space. On the whole, the interior design is both practical and practical, providing a warm and efficient driving environment for passengers.

杭州锋兰达大幅降价！底价9.38万，仅此一次

The car is equipped with a 2.0L L4 engine, which has a maximum power of 126 kW and a maximum torque of 205 Nm. It matches the high-efficiency CVT continuously variable transmission and simulates the 10th gear, providing the driver with a stable and strong power output.

Summarizing the evaluation of the owner of car home, Feng Landa won his favor with her domineering front face modeling and unique headlight design. The smooth design of body lines not only enhances the visual effect, but also gives the vehicle a sense of movement and vitality. In the eyes of @ Linyi Cheyou 0053618, every detail reflects the charm of Feng Landa, making it a favorite car in his heart.

Information source: All the contents stated in this article have reliable information sources, which are detailed at the end of the article.

"Good air conditioning made by Gree"

This is a slogan I often heard when I was a child. ….

Undoubtedly, among many air-conditioning brands in China, Gree’s position at the top of sales volume has been stable for many years, which can be regarded as "a monopoly".

However, up to now, Gree’s "overlord" status is no longer guaranteed.

Just because the air-conditioning market has emerged as a dark horse, with a daily income of one billion, it has become the "outstanding" in the air-conditioning field in China.

Dong Mingzhu, this name is almost unknown in China’s home appliance industry and even the whole business community.

She is the chairman and president of Gree Electric, and is known as the strongest female president in China.

Under her leadership, Gree has developed from a small factory to the largest air conditioner manufacturer in the world.

She dares to innovate and challenge, which enables Gree brand to transform from "Made in China" to "Created in China".

Dong Mingzhu was born in an ordinary family in 1954, and he showed the characteristics of intelligence and diligence from an early age.

After studying in school, she worked as an administrator in a chemical research institute in Nanjing. However, when her life was getting on the right track, a sudden change changed everything.

In 1984, Dong Mingzhu’s husband died of illness, leaving her and her newborn son behind.

It was the darkest moment of her life.

Many people will be devastated in the face of such a blow, but Dong Mingzhu didn’t. She knows that she should not only live, but also live more wonderfully, for herself and for her children.

She is determined to leave her stable job and go to Guangdong to find her own new life.

During her stay in Guangdong, she saw Haili Air Conditioner Factory recruiting salesmen, and the commission she gave was very high.

In 1990, she entered Haili Air Conditioning Factory.

At that time, the air-conditioning market was in a period of rapid growth, and the competition was increasingly fierce.

Dong Mingzhu’s sales ability was quickly revealed.

Not afraid of hardship, she traveled all over the streets of Guangdong and even went deep into remote rural areas to sell Haili’s products to customers.

Two years later, Dong Mingzhu created sales of up to 16 million yuan in Anhui, accounting for one-eighth of the company’s turnover that year.

At that time, her performance was the first in the company.

In 1994, great personnel changes took place in Haili Air Conditioner Factory, and many experienced salespeople chose to leave and look for their next home.

But Dong Mingzhu persisted, and she knew faithful wife’s truth.

Her determination and excellent sales ability won the recognition of management.

Finally, she was appointed as the director of the operation department and began to be fully responsible for the operation and management of the company.

Under the leadership of Dong Mingzhu, the company has undergone earth-shaking changes.

She developed a series of bold marketing strategies and promoted product development and innovation with the team.

Soon, the brand Gree began to emerge in the domestic and international markets.

In 2001, she was just appointed as the president of Gree, and a sense of mission was kindled in her heart. It is urgent to rectify the style of cadres and establish a new business philosophy.

She made clear Gree’s direction: not making low-end products, insisting on technological innovation and enhancing brand value.

In order to achieve this goal, she promoted Gree’s R&D department to tackle key technical problems and continuously introduce high-quality air-conditioning products. She also asked the marketing team to strengthen brand building to ensure that Gree’s image is deeply rooted in the hearts of the people.

Unexpectedly, Dong Mingzhu boldly put forward the policy of "ten-year replacement".

This decision is almost unheard of in the home appliance industry.

With the passage of time, the quality and reputation of Gree air conditioners have been continuously improved.

Users know that this is an air conditioner that can be used for ten years.

If there is a problem, they can rest assured to find Gree to solve it.

It is with confidence in products that Gree Air Conditioning has quickly become one of the most influential and competitive home appliance brands in China, with a total of 200 million users worldwide.

By the end of 2019, with a wealth of $7.3 billion, she ranked 48th on Forbes China’s Rich List and became one of the richest women in China.

However, although Gree is far ahead in the market, the pressure of competition has never subsided. Behind her, there is a powerful opponent who is catching up, and that is Midea Group.

With their strong R&D team and diversified product lines, they are catching up in the home appliance industry.

Midea Group was established in 1968. He Xiangjian and 23 fellow villagers raised 5,000 yuan to start with. At first, it produced glass bottles and plastic bottles, and later turned to hardware products.

In 1980, He Xiangjian developed the first 40 cm iron desk fan and began to set foot in the household appliance industry.

The following year, Midea brand was officially registered and began to produce air conditioners, becoming the first enterprise in Guangdong with independent import and export operation rights.

In 1993, Midea Electric was listed on Shenzhen Stock Exchange, becoming the first listed company in China to restructure township enterprises.

However, shortly after listing, due to the decline in net profit of Bank of America and the economic crisis, the sales of air conditioners in the United States declined.

In response to the crisis, He Xiangjian adopted the business division system and divided the company into five departments, including air conditioners, kitchen utensils, electrical appliances and compressors.

In 1998, the 30th anniversary of the establishment of Midea Group, the business division system achieved initial results, income and profits gradually picked up, and enterprises began to expand their sales scope, going out of Guangdong and facing the whole country.

At the beginning of the 21st century, Midea tried to diversify its development, but He Xiangjian adjusted its strategy in time, focused on the home appliance industry, and made a series of successful acquisitions.

In 2010, Midea Group’s annual revenue exceeded 110 billion RMB.

However, the household appliance industry has gradually turned into a buyer’s market, and consumers’ requirements for quality have increased, which has brought new challenges to Midea and led to the decline of its brand position.

Gree air conditioning has gradually become a market leader.

In 2012, Midea’s air conditioners faced an unprecedented crisis.

Under the double pressure of economic slowdown and intensified market competition, only half of the production lines in the factory are in operation, and orders are rapidly decreasing.

The top management of Midea knows that it is far from enough to survive in the fierce market competition.

Subsequently, the company decided to make a bold decision: increase investment in research and development and innovation, and find a breakthrough.

They invested a lot of money and introduced top foreign scientists and engineers.

Fortunately, Midea’s choice was correct, and the new R&D team quickly brought a breakthrough. They developed a series of more efficient and environmentally friendly air-conditioning products.

The company began to recover gradually and the production line was busy again.

In 2014, Xiaomi Technology decided to invest in beauty strategically.

Midea’s brand image has also gradually shifted from a traditional home appliance manufacturer to an innovator of intelligent technology.

In 2016, Midea Group finally reached an important milestone-it entered the Fortune Global 500 list for the first time, ranking 481st.

There is a tendency to surpass Gree.

Over the years, the war between the two air-conditioning giants has never stopped, and even intensified.

But the gap is not obvious.

The watershed occurred in 2020 when the epidemic broke out.

In 2020, Gree will occupy 36.9% of China’s air-conditioning market and remain a leading brand.

Still in that year, Midea surpassed Gree in revenue for the first time, and the growth rate of revenue continued to climb.

From 2020 to 2022, Gree’s annual revenue was 170.497 billion yuan, 189.654 billion yuan and 190.151 billion yuan respectively, which was lower than 200 billion yuan for three consecutive years. In the same period, Midea’s revenue increased from 285.71 billion yuan to 345.709 billion yuan.

In the first half of 2023, Midea’s revenue was 197.796 billion yuan, a year-on-year increase of 7.69%; Gree’s revenue was 99.79 billion yuan, a year-on-year increase of 4.16%.

Midea’s revenue in air conditioning business is 92.006 billion yuan, Gree is 69.998 billion yuan, and Midea is 22.008 billion yuan higher than Gree.

In this regard, industry experts said that according to the financial report data, Midea’s revenue is significantly ahead of Gree. From this perspective, Midea is a veritable "air conditioner brother" in the current domestic air conditioning industry.

If last year’s data is not enough to support the accuracy of the information, let’s take a look at this year’s.

On the evening of April 29th, Midea Group (000333) released its financial report for the first quarter of 2024, with an operating income of 106.102 billion yuan (Gree was only over 70 billion yuan), a year-on-year increase of 10.22%, a record high in a single quarter;

The net profit of returning to the mother was 9 billion yuan, a year-on-year increase of 11.91%; The net profit of non-homecoming was 9.237 billion yuan, a year-on-year increase of 20.39%;

The basic earnings per share is 1.31 yuan. Cash flow from operating activities increased by 50% to 13.9 billion yuan.

In fact, in the wave of e-commerce, Midea has already been one step ahead of others, occupying most of the market share.

Nowadays, when you search for air conditioners online, the top few search results are almost all occupied by beauty.

In contrast, Gree’s performance in the e-commerce market is much bleak.

Why can Midea be so strong in the field of e-commerce?

The reason is not only because their air conditioners are of good quality.

Over the years, Midea has successfully built a strong brand image with its diversified product line of small household appliances.

Whether it is a rice cooker, microwave oven or electric kettle, beautiful products always give people a reliable and durable feeling.

This good reputation has attracted a large number of consumers, further boosting the expansion of Midea in the e-commerce market.

In today’s era of consumers’ pursuit of convenience, Midea skillfully uses the channel advantages of e-commerce, so that consumers can buy the products they need without leaving home.

On the other hand, Gree still has strong competitiveness in the traditional market, but in the field of e-commerce, their pace is obviously slow.

He Xiangjian and Dong Mingzhu, as two giants in China’s household appliances industry, have totally different styles.

He Xiangjian has always kept a low profile and rarely appeared in public.

Dong Mingzhu, on the other hand, was active in various TV programs and was once called "online celebrity".

Some people say that He Xiangjian’s low profile is the secret of beauty’s success.

Instead of flaunting it in public, he prefers to immerse himself in innovation and focus on products and technologies to provide consumers with a better home appliance experience.

Dong Mingzhu’s "online celebrity" route, although attracting a lot of attention, may sometimes distract the company’s attention.

What do you think of this?

Information source: official website, Gree Electric, March 27th, 2024-ranked first for 12 consecutive years, and the market scale of Gree central air-conditioning continued to lead in 2023!

Information source: China. com September 02, 2021-Midea and Gree both claim to be the first in market share. Who is the king of air conditioning?

Reference: Securities Times April 29, 2024-Midea Group’s revenue increased by 10.22% in the first quarter, hitting a record high in a single quarter.

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Editor in charge:

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(Editor: Cao Yanyan HA008)

[Disclaimer] This article only represents the author’s own views and has nothing to do with Hexun. Hexun.com is neutral about the statements and opinions in this article, and does not provide any express or implied guarantee for the accuracy, reliability or completeness of the contents. Readers are requested for reference only, and please take full responsibility. Email: news_center@staff.hexun.com.

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