As long as you are not Fujiwara Takumi, in fact, most of the vehicle power is enough for your daily use. As a compact suv, there are many highlights. Let’s take a look at it together.

Let’s take a look at the appearance of KIA EV5. The front style of KIA EV5 is very elegant and looks very full. Combined with the headlights, it looks very sporty as a whole. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the side of the car body, the size of the car body is 4615MM*1875MM*1715MM. The car adopts simplified lines, and the side circumference looks very fashionable and simple. With large-sized thick-walled tires, smooth lines run through the whole car side. Looking back, the rear of the car looks very capable, the taillights look very avant-garde, and the whole looks very delicate.

When I came into the car, the interior style was very sporty, which was very in line with the tastes of young consumers. The steering wheel of the car is very in line with the interior style, and it is made of imitation leather, which is full of design. Let’s take a look at the central control panel, which is decorated with a 5-inch central control panel, making the interior design quite layered and in line with the mainstream aesthetics. Let’s take a look at the dashboard and seats again. The car is equipped with a stable dashboard, which highlights the trendy temperament. The car adopts imitation leather seats, and the seat wrapping is in place, and the overall comfort and wrapping are not bad.

Kia EV5 is 160KW, with a total torque of 310N.m and a maximum speed of 185 km/h..

The conventional space performance of KIA EV5 trunk is quite satisfactory, and there is no problem in daily use. In addition, the car is equipped with fatigue warning, anti-lock braking (ABS), LED daytime running lights, brake assist (EBA/BAS, etc.), brake force distribution (EBD) main driver airbag, co-pilot airbag, side airbag curtain, front side airbag and other safety configurations.

This car performs well in terms of space and configuration. As for the design, everyone has everyone’s aesthetics. You can learn more about what you like!

Special feature of 1905 film network When it comes to Huang Xiaoming, there are always many topics, especially performances.

Every time there are different possibilities, controversies and approvals. Although the audience often has stereotypes about him, in recent years, these impressions are gradually being replaced. The more core word in him is "volume" — — For the sake of the work, I lost 30 pounds; In order to perform, I recite lines day and night, turning technical terms into muscle memory … …

Hard work always pays off. In the past few months alone, Huang Xiaoming has made great achievements in film and television, and all kinds of famous scenes are not perfect, but they are enough to piece together the present and efforts of "Huang Xiaoming".

The film "The Last Truth" is particularly prominent. He participated in it as a "producer", and the lawyer Ding Yifeng he played was not perfect, but kind and pure enough.

Huang Xiaoming would say that if he met this role before the age of 40, he might not be able to play it well. I just experienced all kinds of ups and downs in my life. Facing the lens of the 1905 movie network, he bluntly said, "I am particularly aware of his desire to get up."

"Ding Yifeng" is like a jigsaw puzzle, and we follow this role, trying to piece together a complete "present Huang Xiaoming". Maybe he’s still the popular person, but he’s just a man. Why should he be perfect?

Enter the "truth"

For the works and characters, Huang Xiaoming is eager to get feedback from the public, and he doesn’t want to be touted. "I think the most important thing about movies is that they are better than expected after the cinema."This is exactly what he felt after reading the script of The Last Truth.

At that time, the producer found Huang Xiaoming with the script. It was not a mass-produced film, and both the screenwriter and the director were newcomers, and the creative process was not easy. Huang Xiaoming read the script and was moved by the story and cried. "I like this story very much."

There is a line in the movie trailer, "black and white, all villains."It seems that there is no distinction between good people and bad people in the whole film, but after every reversal, the story will eventually have an answer, and "reversal and kindness of human nature" is just the key to impress Huang Xiaoming.

But he is very clear that such a story will inevitably have many problems in the face of the market. If he plays it himself, he must support the story. Huang Xiaoming reasoned, "I’ll just help to the end and be a producer." For this reason, he set up a cast and invited NI YAN and Tumen to play the most special relationship in the film, and the story began with them.

He joked that after reading the script, he once envied Jin Ximei from the actor’s point of view. "This role is particularly likely to win the film." Compared with Ding Yifeng, Jin Ximei will be more extreme. "But I like Ding Yifeng very much, the struggle of the little people’s content and the glory of finally choosing human nature."

In order to play Ding Yifeng well, Huang Xiaoming continued the thinnest figure at that time, and even grew a moustache. "I also wore a long vacation hair, which made the character look more decadent."

Performance state

For Huang Xiaoming, The Last Truth was very enjoyable, but it was also very tiring.The film has three important court scenes, directed by the director.LitaigeAlmost all require a mirror to shoot in the end.

This requires a lot of actors’ lines, and the output of long lines is far more than just memorizing them. "You can’t memorize lines silently, because you have to have feelings to take into account the shooting position." Huang Xiaoming asked himself to achieve muscle memory for this passage. For this reason, he recited the words in advance and almost went wherever he went. "I started doing my homework long in advance and took the script with me wherever I went."

More than once, Huang Xiaoming used this most stupid way to complete each role.

Prepare for Japanese study three months in advance for Wind; I read biographies and reports many months in advance for "Chinese Partner" and have been practicing oral English. At least in these films, the final result is good.

Although due to the consideration of the dramatic effect, the scenes of the final trial were edited. Huang Xiaoming watched the finished film, "It was quite touching, and the director shot it very well." Out of the actor’s identity, he saw the scene of his confrontation with NI YAN in court, and they were both deeply immersed in the role atmosphere. The purely subconscious reaction was "really enjoyable".

It’s only now that he talks about the performance state. Instead, he gives himself more immersive relaxation. "Now I especially don’t like to design little tricks for the characters." When I first started performing, in order to impress the audience, he always wanted to design an iconic thing for himself. "Later, I found that it was a superficial thing. Not everyone would have these occasional little tricks. Sometimes it was too deliberate, but it would make many people jump into the theater."

Let yourself into the role to feel, is the only rule of Huang Xiaoming at present.

Ding Yifeng is the third lawyer role he has played in recent years, including the movie The Man in the Wig and the drama The Battle of the Roses. "I won’t let the audience see the same shadow in different roles because I am interpreting it in different ways."

Ups and downs

In Ding Yifeng, there is too much helplessness and resentment. "If I am 40 years old, I may not be able to play this role well."

The role itself has a sense of contradiction. Because of justice, he chose to be an enemy of the law firm, but in order to win, he once gave up justice. "I especially understand his discomfort and helplessness, his inner pursuit and desire for dreams, and finally hope that he will choose kindness and give himself a gift in life."

Perhaps people can only understand when they reach a certain age and have experienced the ups and downs of life. "I am very clear about his struggle for life and his desire to fall and get up."

Looking back at Huang Xiaoming himself, it’s hard to ignore the controversy and the audience’s criticism of his performance. For his part, blx said, "Sometimes I can’t face myself."

In the past, people often teased him and acted in a good film, always rewarding themselves with an overbearing president.Now when it comes to relevance, he just smiles. "It may be largely controlled by his own desires and unwillingness. For example, he feels that he has never filmed an idol drama and has to take it occasionally, but he may not know himself or what others think. Maybe it’s really only after I finish it that I find that some things really don’t suit me. "

"It can make me feel richer and experience more deeply when I shape my role later." Huang Xiaoming seems to have become more transparent, because only after that experience can he have himself now. "It is not easy for me to return to my original position, and it will take a long time to work hard."

A hundred years old

"The director under the stage, please look at me. As an actor, I want to be a century-old shop." In 2020, Huang Xiaoming won the Golden Rooster Award for Best Actor for "Fire Hero", and he still remembered Amway himself on the stage. At that time, he had become the first actor to win the award twice in China film history.

This is Huang Xiaoming’s "volume". Perhaps, as he said, it has been lost, and the process of going back is even more difficult.

He has never changed. In "Chinese Partner", he recommended himself to director Chen Kexin because he felt that Cheng Dongqing was the real reflection of his heart. "At that time, it was the most cruel time for me to be said. At first, Director Kexin didn’t agree with me to play this role." In the end, it took him a month to convince everyone that he was Cheng Dongqing.

In the movie, there is a scene where three brothers get drunk. In director Chen Kexin’s mind, Cheng Dongqing should have a crying scene, but it is not stated in the script. At the shooting stage, Huang Xiaoming cried so hard that everyone couldn’t stop. From the outside, Cheng Dongqing, who was born at the grassroots level, may find it difficult to empathize with the star Huang Xiaoming, but in Huang Xiaoming’s heart, "I totally empathized with him at that moment and broke out all the grievances in my heart."

Even director Chen Kexin recalls that he has been filming for so many years. "This is the most unexpected play, a stroke of genius."

All the "volumes" seem to please, but on the contrary, as Huang Xiaoming said, "For me, we are also in internal friction in life, which is also an effort."

It’s just that today’s Huang Xiaoming seems to have been polished. "Desire and unwillingness have been polished. The only thing that may be unwilling now is that I hope to shoot more and better things."

1905 movie network news The 2021 Shanghai International Film and Television Festival (hereinafter referred to as the Film and Television Festival) is about to open. On June 1st, the organizing committee held a pre-holiday press conference to announce that the preparations for the 27th Shanghai TV Festival, sponsored by the State Administration of Radio and Television, China Central Radio and Television Station and Shanghai Municipal People’s Government, and the 24th Shanghai TV Festival, directed by the State Film Bureau and sponsored by China Central Radio and Television Station and Shanghai Municipal People’s Government, were basically ready. The Shanghai International Film and Television Festival, held on the eve of "July 1st" in the birthplace of the Party and the place of origin, will consciously undertake the mission and responsibility of celebrating the centenary birthday and creating a festive atmosphere. The press conference introduced the highlights of the 27th Shanghai TV Festival and the 24th Shanghai International Film Festival, and announced the list of the Golden Goblet Awards jury of the 24th Shanghai International Film Festival and the first batch of Golden Goblet Awards films.

Pay tribute to the founding of the party for a hundred years and focus on the main theme

Shanghai is the birthplace of the party and the birthplace of its initial heart. The Shanghai International Film and Television Festival held on the eve of July 1st is of great significance. The theme of celebrating the centenary of the founding of the Party will not only be the highlight of the opening ceremony of the Shanghai TV Festival, the "Magnolia Bloom" award ceremony, the Jin Jue Grand Ceremony of the Shanghai International Film Festival and the Golden Goblet Awards award ceremony, but also run through the Magnolia TV Forum and the Jin Jue Film Forum, the Magnolia International TV Program Exhibition and International Film Exhibition, the TV market and film market, the Internet Film Summit and other activities. For example, the special unit of "Hundred Years’ Journey Red Light and Shadow" in the film festival screening section will focus on many excellent domestic films that the Communist Party of China (CPC) led the people of China from standing up, getting rich and becoming strong; The Magnolia TV Forum and the Jin Jue Film Forum discuss how film and television people can choose the right theme and tell good stories to promote the high-quality development of China film and television with the themes of "the new trend of the creation of fine TV dramas in the new era" and "the exploration of the marketization of main melody movies". The film market "red light and shadow, pay tribute to the centenary" celebrates the film poster exhibition of the founding of the Party, and together with the TV market "Ideal Shines on China", it shows the pattern of Chinese film and television creation and production in the new era in another way. "China Film Night"With the theme of "Brilliant 2021", the series of activities look back on the achievements in the field of film and television in 2020 and show the trend of film and television industry in 2021. A group of works and filmmakers praising the new era gathered in Shanghai in June to sing a high-spirited melody praising the founding of the party for a hundred years.

Give full play to the value of the platform and enhance the cohesion of the film and television festival

As the only international A-class film festival in China, the Shanghai International Film Festival bears the spirit of China’s strong recovery and leads the world, and its platform value is increasingly recognized by all parties. This year’s film and television festival will enhance the gathering power of the film and television festival by launching the support plan for young filmmakers, further improving the talent cultivation system, and deeply integrating online and offline.

The Shanghai International Film Festival, with the theme of "basing itself on Asia, paying attention to the Chinese language and supporting new people", will continue to improve the mechanism for finding and supporting talents. The "SIFF YOUNG Shanghai Young Filmmaker Support Program" jointly sponsored by Shanghai Film Bureau, Shanghai International Film Festival and Cannes Film Market will make its debut. This plan will not only give outstanding young filmmakers in China a chance to show their talents and creativity on a larger stage, but also give the international market a more comprehensive and true understanding of the new development of China films.

In 2020, Shanghai International Film and Television Festival faced the challenge brought by the global outbreak of COVID-19 epidemic, and turned it into an opportunity to hold successfully through the innovation of finding a breakthrough online, which provided a reference and demonstration for the holding of global film and television festivals. This year, the film and television festival will further sort out the idea of digital transformation, resume the offline TV market and film market, retain the international film and television cloud market that will open up film festivals and TV festivals, and complete the transformation from "online auxiliary offline" to "online and offline dual platforms". This year, there are nearly 170 registered exhibitors in the TV market, nearly 200 registered exhibitors in the film market, and 401 registered exhibitors in the international film and television cloud market. After the weight reduction, there are 750 exhibitors at home and abroad this year, exceeding the nearly 600 exhibitors in the TV market and film market in 2019. At the same time, overseas exhibitors accounted for 53.4% this year, which was higher than that in 2020. In the future, the market model of online and offline dual platforms will become the new normal.

The film school of Shanghai International Film Festival, relying on the profound resources accumulated by the film festival over the years, invites famous Chinese and foreign filmmakers to share their creative experience with practitioners in the form of master classes to dispel doubts and doubts for fans. This year’s master class will still be conducted in an online and offline way that breaks the boundaries of time and space, allowing Chinese and foreign film masters to communicate on the cloud and present the "ongoing" filmmakers to the majority of practitioners and fans. The online screening of this year’s film festival will present more than 10 new films in Migu Video and bestv.

In order to promote the coordinated development of the city’s film and television industry, Shanghai actively promotes the urban linkage mechanism, creating more entry points and integration points for the film and television industry to obtain social support. Shanghai International Film and Television Festival is a boosting platform for the linkage of the two levels of film and television industries in the urban area. At the press conference, the responsible persons of Songjiang District, Pudong New Area, Putuo District and Lingang New Area introduced the response to the linkage mechanism of Shanghai film and television industry and the experience, plans and ideas of promoting the development of film and television industry in this region through participating in the film and television festival. At the Internet Film and Television Summit jointly organized by Shanghai International Film and Television Festival and Putuo District, China Audio-visual New Media Development Report (2021), 2020 Online Drama Original Program Development Analysis Report and China Online Video Quality Research Report (2021) will be released. During the film festival, Shanghai Science and Technology Film Capital located in Songjiang District will also release China Film Capital Competitiveness Index (2021) and a number of key film and television industry projects. Through the release of authoritative reports, we will further establish the industry vane.

From five new cities to the Yangtze River Delta Film Festival, the radiation power has been further improved

The Shanghai International Film Festival, which is always talked about by fans, has spread from the central city to five new cities: Jiading, Qingpu, Songjiang, Fengxian and Nanhui this year, empowering the new cities to build a quality life for citizens and further enhancing the radiation power of the Shanghai International Film Festival. In cooperation with Lingang New Area, the "Video Drip Lake 48-hour Challenge" was launched for the first time. With the new international popular 48-hour creative video competition, it used the lens of young filmmakers to show the livability and career suitability of Lingang New Area.

In order to further implement the national strategy of promoting the integration and higher quality development of the Yangtze River Delta, this year’s Shanghai International Film and Television Festival has strengthened the linkage between the Yangtze River Delta region and planned a series of activities related to the Yangtze River Delta film industry, such as the "Yangtze River Delta Film Theme Pavilion" in the film market, the promotion and negotiation of film companies and film shooting bases in the Yangtze River Delta, the joint promotion of key films produced in the Yangtze River Delta during the centenary of the founding of the Party, the Yangtze River Delta Film Cooperation Forum, and the Yangtze River Delta screening of the "Belt and Road" film week. Among them, the "Belt and Road" film week pushed the screening activities to Nanjing, Suzhou, Hangzhou, Ningbo and Hefei for the first time. This is the first time that the Shanghai International Film Festival held a film exhibition in a city outside Shanghai during the film festival.

This year, the number of registered films in countries along the "Belt and Road" is 1,136. After the film selection, the outstanding films will meet the audience in various units of the film festival. Relying on the Belt and Road Film Festival Alliance, the Propaganda Department of Pudong New Area District Committee (District Cultural and Sports Tourism Bureau) and the Shanghai International Tourism Resort Management Committee, 20 excellent films were selected from the new films recommended by member institutions of various countries to meet fans with the theme of "opening the heart world", among which 6 films from different countries will be shown in 6 theaters in the Yangtze River Delta region, so that fans in the Yangtze River Delta region can share ". The "Belt and Road" movie night will be held at Shanghai Shendi Cultural Center on the evening of June 16th.

Excellent masterpieces have distinctive features. The registered films have been the most in the past.

Over the years, Shanghai TV Festival and Shanghai International Film Festival have made unremitting efforts and innovations, winning the trust of Chinese and foreign film and television people and film and television institutions. At the same time, the brand’s professionalism, internationality and influence have all jumped to a new high level, and it has become a big platform for Chinese and foreign film and television cultural exchanges and mutual learning, and the people’s achievements in share the world’s film and television civilization. The 2021 Shanghai International Film and Television Festival, held under the background of epidemic prevention and control, actively responded to the challenges brought by the global epidemic and sought opportunities in exchange for the attention and positive feedback from the global film and television industry.

The Magnolia Award of the 27th Shanghai TV Festival received nearly 900 entries from 40 countries and regions. As a professional platform for China TV drama industry to lead the wind and inspire creation, Magnolia Award has always been recognized as a weather vane in the industry. The 10 works shortlisted for the "Best China TV Series" this year are all masterpieces of realism, and 6 of them are dramas with major themes. These masterpieces on the screen show the distinctive characteristics of the times, such as prominent main melody melody and strong positive energy, and create a strong screen atmosphere for the centenary of the founding of the Party.

The 24th Shanghai International Film Festival received a total of 4,443 registered films from 113 countries and regions, and the number of works increased by 750 compared with 2020 and 479 compared with 2019, the highest ever. Of the more than 400 films shown, 73 premiered in the world, 42 premiered internationally, 89 premiered in Asia and 99 premiered in China, totaling 303.

A grand event of the film and television industry and a festival of the people.

Shanghai International Film and Television Festival practices the important concept of "People’s cities are built by the people, and people’s cities are for the people" and adheres to the purpose of being professional, international and benefiting the people. As an important part of the 27th Shanghai TV Festival, "Magnolia Award International TV Program Exhibition" will show 37 excellent international TV programs with a total of about 80 episodes on four channels of Shanghai Radio and Television Station, namely ICS Foreign Language, Oriental Film and Television, Documentary Humanities and Haha Xuandong. Among them, the cartoon exhibition includes the sequel "Shukebeta (Season 2)" which is close to teenagers’ aesthetic interest, and 16 films such as "Douluo Continent" which has a huge fan base on various social media platforms; Overseas dramas include Kiss on the Face, Beethoven the Genius, which depicts the ups and downs of musician Beethoven’s life, and Leonardo’s first season, a biographical work that traces the inner world of painter and scientist Leonardo da Vinci. There are 9 documentaries, including Little Boys, which records China children who are obsessed with nature, science and technology, art, sports and other different fields and their unique growth stories.

In order to expand the coverage of public cultural services of the Film Festival, film screening and TV Festival Huimin screening have entered the "five new cities". Among them, the offline Huimin screening of the 27th Shanghai TV Festival will start on June 6th, with a total of 14 and 25 outstanding TV works at six screening points, namely, Binhai Commercial Center, Jinqiao International Commercial Plaza, Shangbin Life Plaza, Songjiang Yunjian Granary Wenchuang Garden, Fengxian District Museum and Jiading Xiyun Building. The films shown by Huimin are rich in types and themes. The documentary "Little Boys" crew will also hold an audience meeting at Fengxian District Museum and Jinqiao International. From June 3rd, tickets for the Huimin screening of this TV Festival will be reserved free of charge in the "Cultural Cloud" WeChat official account and the official WeChat WeChat official account of each venue.

During the film festival, Huimin screening includes the global port in addition to the above six screening spots. From June 11th to 20th, more than 20 films will be shown.

Tickets for the 24th Shanghai International Film Festival will still be sold online according to the epidemic prevention and control regulations, and the ticket sales rate for each event will not exceed 75%. This year’s film festival will be invoiced at 8:00 am on June 5.The film schedule was released on the evening of June 3.

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In February 2020, the good shop landed in A shares.

Xiao Cai, a newcomer to the stock market, was eager to buy this stock. However, after watching the daily limit, he gave up.

Old investors may be worried about missing good stocks, but Xiao Cai, who doesn’t understand the capital market, is afraid that he will become a real "leek" because he can never predict when he will suffer a big drop.

In the end, the good shop became the "Zhu Shazhi" in his mind. Now, this mole has finally fallen off.

"A dream is a dream"

After the listing of Liangpin Store, its share price soared from 11.9 yuan/share at the time of issuance, reaching the highest point of 87.2 yuan/share, and its market value increased nearly 8 times.

Gaochun Capital, which accompanied it to the listing, earned a lot of money. By the end of 2020, Gaochun Capital held 11.67% equity of Liangpin Store, making it the third largest shareholder of the latter.

Cao Wei, a partner of Gaoyan Capital, once talked to the media about the reasons for investing in good shops. He believes that,"Good shops have eaten through the whole value chain of snacks", and at the same time, they have integrated the advantages of both brands and snacks.

Bohu Finance’s understanding of this is that Gaoling Capital takes a fancy to good shops because of its rich zero food category and because of the scale effect of the brand through diversified channels.

Liangpin Shop has built an omni-channel sales model online and offline. It sells 1,000+SKUs through online self-operated and third-party e-commerce platforms, offline self-operated and franchised stores, which can meet the diversified needs of consumers.

The performance of different channels is also relatively balanced. According to the financial report of Liangpin Store, as of the first half of 2021, its online and offline revenue accounted for 51.58% and 48.42% respectively.

In addition, the good shop has built an efficient and unified management system, connecting many nodes such as product research and development, procurement and supplier management, logistics and distribution, store and platform operation in series, forming a relatively complete product management chain.

Reflected in revenue, good shops maintained a rapid growth for three years from 2017 to 2019, from 5.424 billion yuan to 6.378 billion yuan, and then to 7.715 billion yuan, maintaining a growth rate of nearly 20%. In 2020, its revenue also increased slightly, reaching 7.894 billion yuan.

However, the popularity of excellent shops in the secondary market only lasted for a short time.Since 2021, the share price of good shops has gradually declined, with the lowest point of only 31.3 yuan/share, and the market value has shrunk by 22.416 billion yuan compared with the peak period.

The good times are no longer there. After the lifting of the ban on restricted shares in good shops in 2021, Gaochun Capital began to reduce its shares in stages. As of January this year, its shares in Liangpin Store have been reduced to 7.51% of the total share capital.

From heavy positions to running away, the market is not without doubts. As we all know, Zhang Lei, the founder of Gaochun Capital, has been pursuing long-term doctrine and value investment.

With its deep involvement, the good shop has indeed improved qualitatively in many aspects such as store location system and supply chain system upgrade.

Is it because of the change of its investment layout or that it no longer recognizes the growth space of good shops?

Trust is at stake.

The biggest problem with good shops is that they have not built a moat for products.

The customized products it sells are jointly produced by brands and suppliers. Good shops analyze market trends according to the operation of each channel, carry out product planning and research and development, then determine suppliers according to procurement costs and product quality, and the suppliers will carry out production links, followed by quality inspection, warehousing and logistics distribution.

In the whole process, good shops will try to eat and send them for inspection before they are officially put into production until they get the quality inspection report. It also ensures the product quality through the combination of daily inspection, flight inspection and annual assessment.

However, most of the time, the quality of products is controlled by the suppliers themselves, which means that no matter how rigorous the assessment of good shops is, it is difficult to prevent manufacturers from "keeping secrets and keeping secrets".

For food, safety and hygiene are always the first factor. Once there is a problem, consumers’ trust in the brand will also collapse.

In March, 2021, a netizen in Weibo issued a document accusing the chicken sausage sub-package sold in the official flagship store of Liangpin Store of being damaged and containing maggots. After that, the brand customer service contacted the netizen to discuss compensation matters, from only refunding to compensating 1000 yuan, but they were always unwilling to apologize publicly.

Food safety has become a major event, and the process of crisis management has further exposed the brand’s perfunctory and insincere attitude towards consumers.

This kind of case is not uncommon. On the black cat complaint platform, there are more than 1,000 complaints about good shops, and most of them are quality problems.

For good shops, the follow-up treatment is a more headache. For suppliers who have made mistakes, if a good shop chooses to give them another chance, it must consider the acceptance of consumers; Can the taste of the same product be exactly the same if you choose another one in the supplier’s library?

Another problem is that the non-customized products directly purchased by good shops do not actually use good shops as the only sales channel.

In the little red book, there are some notes with "1688 snacks on behalf of the factory, essential for drama!" "I knew I could save a lot, but I knew it too late!" Waiting for the title to clear up, it was praised by thousands of people.

Their content is about the sharing of good shops and foundries. Some of the products purchased by the good shop use brand packaging, but the food information also indicates the contact information of the manufacturer’s name and website.

Wit surfers found factories and shops in 1688, Pinduoduo and other channels, and got the same money at less than 50% discount.

It’s not a big deal to lose some customers. After all, there are more than 2,000 stores in the good shop, which can embrace a steady stream of new customers. However, with the popularity of "1688 homologous goods", there are bound to be more and more consumers who think that good shops are not worth its "high-end" price.

On the whole, although good shops have established a relatively perfect operation mode, "branded" products will never gain 100% trust and support from consumers.

Where is the road ahead?

In the past two years, the channel of heavy positions in good shops has begun to show signs of weakness in the profit return of brands.

In the first three quarters of 2021, the income of good shops reached 6.569 billion yuan, an increase of 18.78% compared with the same period in 2020; The net profit attributable to shareholders of listed companies after deducting non-recurring gains and losses was 244 million yuan, an increase of 13.05%.

The gap between these two ratios is mainly reflected in the increase in operating costs in sales and management. Among them, the sales expenses of good shops were 1.252 billion yuan, an increase of 88.43 million yuan year-on-year; Management expenses increased by 93.63 million yuan.

These expenses are mainly composed of rent, personnel salary, transportation and storage expenses and promotion expenses. In other words, good shops spend more on channel construction.

In the first three quarters of 2021, there were a net increase of 69 stores in good shops, including 401 newly opened stores and 332 closed stores.

At the same time, the brand has increased the investment of social e-commerce, and cooperated with many talents such as Simba to distribute products; Start self-broadcast accounts of brands such as "Good Shop Soup Boss".

Combined with its financial data, it is not difficult to see that the various operations of good shops have brought about the expansion of revenue scale, but they have not heard the "echo" in profits.

Faced with this situation, where should a good shop look for a new turning point?

In 2020, good shops began to lay out subdivided tracks, and launched children’s snack brand "Good Food Fairy" and healthy meal replacement brand "Good Food Flying".

However, judging from the semi-annual report of Liangpin Store in 2021, this differentiated route has not brought obvious results to the company. During the reporting period, the sales of snack fairy was 180 million yuan, accounting for 4% of the total revenue; The flying of good products was 94.63 million yuan, accounting for a lower proportion.

In order to achieve the achievement of "high-end snack brand", good shops have also increased their investment in research and development, from 24.3757 million yuan in 2019 to 33.71 million yuan in 2020, and the first three quarters of 2021 have also increased compared with the same period.

In the eyes of many consumers, the snacks in good shops are really good, but there is really no saying which product is so unique that it can make the brand succeed. This is the side effect of "big and complete".

Compared with its peers, the three squirrels are both OEM models, but they have the signboard of nuts; Weilong has spicy strips, qiaqia has melon seeds and tasteless food, and Zhou Heiya also has Zhou Heiya.

The snack food market is huge and scattered. In recent years, many cutting-edge brands catering to consumers’ individual needs have been born, such as Li Ziqi and Wang Xiaolu. Their SKUs are not many, but they have made their own signs with the characteristics of "specialization" and "refinement".

When these new brands take away all the attention, good shops can only be like an old man guarding the newsstand with a big horn, waiting for consumers to hear it. How long does he have to wait?

Content source: Bohu Finance

Now people’s understanding of cars has already surpassed the stage of "four wheels and two rows of sofas", and people will consider many factors when buying a car. Some netizens left a message and wanted to see it. Today it came. Come and see it quickly.

First of all, from the appearance, the dark blue L07 front is very cool and looks elegant. Headlights are very round and lovely, outlining the effect of sports. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Come to the side of the car, the car body size is 4875MM*1890MM*1480MM, the car uses sharp lines, the side looks very clean, with large thick-walled tires, eye-catching shape. As for the rear end, the overall shape of the dark blue L07 rear end echoes the front end, and the taillights look very hard-core, and the overall shape is still very attractive.

Interior, dark blue L07 interior presents a tough design style, which is very soft. The steering wheel of the car is eye-catching, made of leather, and has a full and delicate grip. Take a look at the central control, with the 15.6-inch touch-sensitive LCD central control screen, which makes the interior style impressive and gives people a deep feeling. Let’s take a look at the dashboard and seats again. The dashboard design is remarkable and gives people a very lovely feeling. The car adopts leather seats, and is equipped with functions such as electric adjustment with memory in the auxiliary seat, electric adjustment with memory in the seat, and seat proportion tilting, which improves the riding experience of drivers and passengers.

Equipped with car networking, driving mode selection, Bluetooth key, NFC/RFID key, traction control (ASR/TCS, etc.), support for CarPlay, support for HUAWEI HiCar and other configurations, it has rich functions and greatly improves its convenience of use.

To sum up: the car is a very suitable choice for many families with a moderate size, and the internal space is enough for daily use.

　　As the second model of Star Road Star Era, Star Road Star Era ET has been recognized and favored by many consumers since it was pre-sold to the market. Moreover, at the time of listing, the manufacturer’s personnel conducted an endurance test on the extended-range model, and the result was actually 2141.1km, which is really beyond the reach of ordinary models. So how does this car perform? Today, we just test drive the Star Road Star Era ET to see what highlights it has besides excellent battery life.

　　Today, we test drive the extended-range version of Star Road Star Era ET, which will be equipped with a 1.5T turbocharged engine and Contemporary Amperex Technology Co., Limited’s 32kWh lithium iron phosphate battery, with a pure battery life of 200km and a comprehensive battery life of over 1500km under CLTC conditions. This battery life is only reported to the Ministry of Industry and Information Technology, and the actual battery life can already exceed 2000km. This wave of reverse virtual standards is simply too popular.

　　As an extended-range model, the engine only acts as a generator, so the whole car still feels like a pure tram. No matter which driving mode we use, the vehicle can give us a very strong sense of acceleration, and the throttle response speed is also very fast. You can feel the power output when you step on it, even when you accelerate in the middle and late stages, there is no feeling of dragging your feet.

　　The car we test-drive today is equipped with a front double wishbone independent suspension and a rear five-bar independent suspension, and is also equipped with CDC electromagnetic vibration reduction and air suspension. When driving on urban roads, the whole chassis will be tough, and when facing the bumps on the road, the whole chassis can be handled with ease. When passing the speed bump, the laser radar in front of the vehicle can scan in advance and adjust the suspension damping of the vehicle at millisecond speed, so as to pass the bump in the most comfortable way.

　　When driving on a highway section, the vehicle can also predict the road ahead in advance and adjust the suspension in time. In addition, when we brake suddenly or continuously, the vehicle will not nod. We can only feel some normal forward forces in the car, and the rest of the forces are dissolved by the suspension, which also avoids carsickness when driving a tram.

　　The car is equipped with an air suspension with 7-speed adjustable range of 100 mm. At the same time, when the speed of our car is constantly increasing, the air suspension will also be automatically fine-tuned to actively reduce the height of the car body, thus reducing energy consumption and improving the overall driving safety.

　　In terms of quietness, the vehicle not only uses a lot of sound insulation materials, but also the windows are equipped with 6mm double-layer laminated glass. At the same time, a more streamlined design is used, which also minimizes the generation of wind noise and tire noise. We can keep a very quiet environment in the car, even if the front and rear passengers chat, they don’t have to worry about being disturbed by noise.

　　Finally, let’s talk about the intelligent driving assistance system of this car. Star Road Star Era ET will be equipped with L2+ intelligent driving, including high-speed navigation assistance and urban navigation assistance. High-speed pilot assistance can realize autonomous entry and exit on the ramp on the elevated or high-speed, and at the same time, it also supports the functions of actively changing lanes to overtake, identifying speed limit, actively avoiding, etc. The overall recognition rate and response speed are also very fast.

　　Urban navigation assistance will cover urban main roads, auxiliary roads, branch roads, country roads, scenic roads, etc., and traffic lights can start themselves, change lanes, turn around, yield to vehicles, turn automatically, etc. At present, the number of cities assisted by urban navigation is increasing, and the factory staff also said that no map solution will be opened at the end of the year, thus covering more road scenes.

　　In terms of appearance, Star Road Star Era ET will use family-style design style, and the penetrating LED daytime running lights are very recognizable. The logo is not designed in the light strip, and there is no luminous design. The split headlight group is still very scientific and technological, and at the same time, it will be equipped with interactive lights on the high-profile models, where different lights can be displayed and the playability is still relatively high.

　　The new car will use a fully enclosed front bumper design, and both the pure electric model and the extended range model will maintain the same design style. This design can effectively reduce the wind resistance coefficient, and at the same time, an active air intake grille is designed under the front bumper. When air needs to enter, the grille can be automatically opened and closed when it is not needed, thus reducing the impact of wind resistance on battery life.

　　In terms of body size, the length, width and height of Starway are 4955x1975x1698mm, and the wheelbase is 3000mm, which is used to locate medium and large SUVs. The car will use an electric hidden door handle, and it will be matched with a multi-banner cyclone wheel hub with low wind resistance, and it will be matched with 255/50 R20 tires, so as to better reduce wind resistance and improve the cruising range of the car. In addition, the low-profile version will be equipped with 19-inch wheels, which will be matched with 255/55 R19 tires.

　　The design of the rear part is also very fashionable, including the use of a penetrating taillight group, which shows a double-layer style after lighting, and the overall recognition is still very high. The logo is also placed outside the light group, and it is worth mentioning that the electric switch of the tailgate is designed in the middle of the letter "D", which needs to be familiar when it is used for the first time.

　　In terms of interior, Star Road Star Era ET adopts a simple design style, which not only cancels the common physical buttons, but also is very elegant in terms of materials. The places that can be touched by hands are basically soft-packed, and the ceiling part is also very luxurious. The use of suede material is enough to show that this car’s understanding of the word luxury is still very clear.

　　The new car will use a two-spoke sports steering wheel, and the steering wheel is also designed with two rollers, which greatly improves the sense of science and technology. These two wheels can be customized, for example, the electric adjustment of rearview mirror can be set here, and the operation is still very simple and easy to understand.

　　Compared with the traditional LCD dashboard, the dashboard of Star Road Star Era ET is higher, which is also convenient for drivers to observe and will not be blocked by the steering wheel. In addition to the dashboard, the car is also equipped with HUD head-up display, which also has double insurance. When driving, the driver can see the driving information of the vehicle very clearly.

　　The 15.6-inch 2.5K central control screen will integrate more functions, including our usual online entertainment, OTA upgrade and mobile phone interconnection. At the same time, based on the smart home voice of Lion AI model, it can also realize 20 smart home scenes including car home interconnection, baby mode, pet mode and K-song mode. The UI design of the car machine system is also very humanized, and the overall induction is also very reasonable. With a little familiarity, you can easily grasp the location of each function.

　　The car adopts a gear shifting mode with a chest gear, so the position of the central passage is released to the greatest extent, which also creates a "star bar". We can control the forward and backward movement of the central passage through the button options on the screen, which not only expands the space, but also can easily and gracefully move to the other side when one side of the door is blocked.

　　The seat of Star Road Star Era ET is the biggest surprise for me. The front seats are equipped with electric adjustment, seat heating, ventilation, massage and other functions. At the same time, the co-pilot seat also has a one-button zero gravity mode, which instantly becomes a comfortable sofa. Moreover, in terms of materials, the seat is also made of Nuprima plush luxury leather fabric, which is not only comfortable to sit on, but also skin-friendly to the touch.

　　In addition to the front seat, the rear seat is also very comfortable, not only the ergonomics of the seat is more reasonable, but also the rear seat supports the electric adjustment of the front and back, so that every occupant can find their own comfortable sitting position.

　　Summary:

　　At present, the car has officially got on the bus, and the price range is 189.8-31.98 million yuan, and two models, pure electric version and extended range version, are provided. According to the information we have received from the manufacturers at present, the extended-range models will receive more attention. After all, the endurance performance over 2000km is very attractive. So what do you think of the performance of this car? Did the performance of the extended-range version make you feel excited?

　　Ye Jing, born in 1980, starred in childhood Xia Lei in the first Qiong Yao drama Wangfu Cliff at the age of 10. Ye Jing first appeared on the screen in the 1989 TV series Young Zhang Sanfeng, in which he played childhood Zhang Sanfeng. In 2013, Ye Jing was exposed to enjoy afternoon tea with his beautiful girlfriend in a restaurant in Beijing. They were intimate and full of sweetness.

On May 28th, a brand-new model of BYD Ocean Network, the medium-sized car Seal 06 DM-i, was officially launched tonight. It is one of the first models equipped with BYD’s fifth-generation DM hybrid technology, and it is a "sister model" with Qin LDM-I.. The new car has launched five configurations, and the IT House is summarized as follows:

This new car adopts the family-style front face design of Ocean Net, with sharp headlights on both sides, a sliding back curve on the side and a semi-hidden door handle, and a penetrating taillight at the tail.

The length, width and height of the new car are respectively. Compared with Dynasty NetQin L, the width of the car is reduced by 25 mm, and other data are consistent. In terms of color matching, the new car offers four colors: Qin Hai Green, Warm yancha, Snow White and Atlantis Grey.

In terms of cockpit, the car is equipped with Chinese buttons, etc. The unique wavy texture is printed on the top of the seat, which is in line with the "ocean" style and uses a lot of curves and color matching designs.

In terms of configuration, the car is equipped with an 8.8-inch floating LCD instrument, and the floating central control panel is available in 12.8-inch and 15.6-inch specifications according to different configurations. The car is equipped with DiLink intelligent network connection system, which provides functions such as intelligent voice, intelligent entry, customized version of Gaode map, reversing image and so on.

In terms of power, the maximum power of the 1.5L engine is 74kW, and the driving motor can be selected from 120kW and 160kW, with a maximum speed of 180 km/h.. New car batteries are available in 10.08kWh and 15.874kWh specifications, both of which are Ferrous lithium phosphate blade batteries. The fuel consumption of NEDC is 2.9L and 3.08L in 100km. It is worth mentioning that.

According to the official introduction, the fifth-generation DM technology is equipped with BYD’s new generation of plug-in high-efficiency engine and EHS electric hybrid system, and is equipped with the industry’s first full-temperature-range vehicle thermal management architecture. In addition,.

Information source: All the contents stated in this article have reliable information sources, which are detailed at the end of the article.

"Good air conditioning made by Gree"

This is a slogan I often heard when I was a child. ….

Undoubtedly, among many air-conditioning brands in China, Gree’s position at the top of sales volume has been stable for many years, which can be regarded as "a monopoly".

However, up to now, Gree’s "overlord" status is no longer guaranteed.

Just because the air-conditioning market has emerged as a dark horse, with a daily income of one billion, it has become the "outstanding" in the air-conditioning field in China.

Dong Mingzhu, this name is almost unknown in China’s home appliance industry and even the whole business community.

She is the chairman and president of Gree Electric, and is known as the strongest female president in China.

Under her leadership, Gree has developed from a small factory to the largest air conditioner manufacturer in the world.

She dares to innovate and challenge, which enables Gree brand to transform from "Made in China" to "Created in China".

Dong Mingzhu was born in an ordinary family in 1954, and he showed the characteristics of intelligence and diligence from an early age.

After studying in school, she worked as an administrator in a chemical research institute in Nanjing. However, when her life was getting on the right track, a sudden change changed everything.

In 1984, Dong Mingzhu’s husband died of illness, leaving her and her newborn son behind.

It was the darkest moment of her life.

Many people will be devastated in the face of such a blow, but Dong Mingzhu didn’t. She knows that she should not only live, but also live more wonderfully, for herself and for her children.

She is determined to leave her stable job and go to Guangdong to find her own new life.

During her stay in Guangdong, she saw Haili Air Conditioner Factory recruiting salesmen, and the commission she gave was very high.

In 1990, she entered Haili Air Conditioning Factory.

At that time, the air-conditioning market was in a period of rapid growth, and the competition was increasingly fierce.

Dong Mingzhu’s sales ability was quickly revealed.

Not afraid of hardship, she traveled all over the streets of Guangdong and even went deep into remote rural areas to sell Haili’s products to customers.

Two years later, Dong Mingzhu created sales of up to 16 million yuan in Anhui, accounting for one-eighth of the company’s turnover that year.

At that time, her performance was the first in the company.

In 1994, great personnel changes took place in Haili Air Conditioner Factory, and many experienced salespeople chose to leave and look for their next home.

But Dong Mingzhu persisted, and she knew faithful wife’s truth.

Her determination and excellent sales ability won the recognition of management.

Finally, she was appointed as the director of the operation department and began to be fully responsible for the operation and management of the company.

Under the leadership of Dong Mingzhu, the company has undergone earth-shaking changes.

She developed a series of bold marketing strategies and promoted product development and innovation with the team.

Soon, the brand Gree began to emerge in the domestic and international markets.

In 2001, she was just appointed as the president of Gree, and a sense of mission was kindled in her heart. It is urgent to rectify the style of cadres and establish a new business philosophy.

She made clear Gree’s direction: not making low-end products, insisting on technological innovation and enhancing brand value.

In order to achieve this goal, she promoted Gree’s R&D department to tackle key technical problems and continuously introduce high-quality air-conditioning products. She also asked the marketing team to strengthen brand building to ensure that Gree’s image is deeply rooted in the hearts of the people.

Unexpectedly, Dong Mingzhu boldly put forward the policy of "ten-year replacement".

This decision is almost unheard of in the home appliance industry.

With the passage of time, the quality and reputation of Gree air conditioners have been continuously improved.

Users know that this is an air conditioner that can be used for ten years.

If there is a problem, they can rest assured to find Gree to solve it.

It is with confidence in products that Gree Air Conditioning has quickly become one of the most influential and competitive home appliance brands in China, with a total of 200 million users worldwide.

By the end of 2019, with a wealth of $7.3 billion, she ranked 48th on Forbes China’s Rich List and became one of the richest women in China.

However, although Gree is far ahead in the market, the pressure of competition has never subsided. Behind her, there is a powerful opponent who is catching up, and that is Midea Group.

With their strong R&D team and diversified product lines, they are catching up in the home appliance industry.

Midea Group was established in 1968. He Xiangjian and 23 fellow villagers raised 5,000 yuan to start with. At first, it produced glass bottles and plastic bottles, and later turned to hardware products.

In 1980, He Xiangjian developed the first 40 cm iron desk fan and began to set foot in the household appliance industry.

The following year, Midea brand was officially registered and began to produce air conditioners, becoming the first enterprise in Guangdong with independent import and export operation rights.

In 1993, Midea Electric was listed on Shenzhen Stock Exchange, becoming the first listed company in China to restructure township enterprises.

However, shortly after listing, due to the decline in net profit of Bank of America and the economic crisis, the sales of air conditioners in the United States declined.

In response to the crisis, He Xiangjian adopted the business division system and divided the company into five departments, including air conditioners, kitchen utensils, electrical appliances and compressors.

In 1998, the 30th anniversary of the establishment of Midea Group, the business division system achieved initial results, income and profits gradually picked up, and enterprises began to expand their sales scope, going out of Guangdong and facing the whole country.

At the beginning of the 21st century, Midea tried to diversify its development, but He Xiangjian adjusted its strategy in time, focused on the home appliance industry, and made a series of successful acquisitions.

In 2010, Midea Group’s annual revenue exceeded 110 billion RMB.

However, the household appliance industry has gradually turned into a buyer’s market, and consumers’ requirements for quality have increased, which has brought new challenges to Midea and led to the decline of its brand position.

Gree air conditioning has gradually become a market leader.

In 2012, Midea’s air conditioners faced an unprecedented crisis.

Under the double pressure of economic slowdown and intensified market competition, only half of the production lines in the factory are in operation, and orders are rapidly decreasing.

The top management of Midea knows that it is far from enough to survive in the fierce market competition.

Subsequently, the company decided to make a bold decision: increase investment in research and development and innovation, and find a breakthrough.

They invested a lot of money and introduced top foreign scientists and engineers.

Fortunately, Midea’s choice was correct, and the new R&D team quickly brought a breakthrough. They developed a series of more efficient and environmentally friendly air-conditioning products.

The company began to recover gradually and the production line was busy again.

In 2014, Xiaomi Technology decided to invest in beauty strategically.

Midea’s brand image has also gradually shifted from a traditional home appliance manufacturer to an innovator of intelligent technology.

In 2016, Midea Group finally reached an important milestone-it entered the Fortune Global 500 list for the first time, ranking 481st.

There is a tendency to surpass Gree.

Over the years, the war between the two air-conditioning giants has never stopped, and even intensified.

But the gap is not obvious.

The watershed occurred in 2020 when the epidemic broke out.

In 2020, Gree will occupy 36.9% of China’s air-conditioning market and remain a leading brand.

Still in that year, Midea surpassed Gree in revenue for the first time, and the growth rate of revenue continued to climb.

From 2020 to 2022, Gree’s annual revenue was 170.497 billion yuan, 189.654 billion yuan and 190.151 billion yuan respectively, which was lower than 200 billion yuan for three consecutive years. In the same period, Midea’s revenue increased from 285.71 billion yuan to 345.709 billion yuan.

In the first half of 2023, Midea’s revenue was 197.796 billion yuan, a year-on-year increase of 7.69%; Gree’s revenue was 99.79 billion yuan, a year-on-year increase of 4.16%.

Midea’s revenue in air conditioning business is 92.006 billion yuan, Gree is 69.998 billion yuan, and Midea is 22.008 billion yuan higher than Gree.

In this regard, industry experts said that according to the financial report data, Midea’s revenue is significantly ahead of Gree. From this perspective, Midea is a veritable "air conditioner brother" in the current domestic air conditioning industry.

If last year’s data is not enough to support the accuracy of the information, let’s take a look at this year’s.

On the evening of April 29th, Midea Group (000333) released its financial report for the first quarter of 2024, with an operating income of 106.102 billion yuan (Gree was only over 70 billion yuan), a year-on-year increase of 10.22%, a record high in a single quarter;

The net profit of returning to the mother was 9 billion yuan, a year-on-year increase of 11.91%; The net profit of non-homecoming was 9.237 billion yuan, a year-on-year increase of 20.39%;

The basic earnings per share is 1.31 yuan. Cash flow from operating activities increased by 50% to 13.9 billion yuan.

In fact, in the wave of e-commerce, Midea has already been one step ahead of others, occupying most of the market share.

Nowadays, when you search for air conditioners online, the top few search results are almost all occupied by beauty.

In contrast, Gree’s performance in the e-commerce market is much bleak.

Why can Midea be so strong in the field of e-commerce?

The reason is not only because their air conditioners are of good quality.

Over the years, Midea has successfully built a strong brand image with its diversified product line of small household appliances.

Whether it is a rice cooker, microwave oven or electric kettle, beautiful products always give people a reliable and durable feeling.

This good reputation has attracted a large number of consumers, further boosting the expansion of Midea in the e-commerce market.

In today’s era of consumers’ pursuit of convenience, Midea skillfully uses the channel advantages of e-commerce, so that consumers can buy the products they need without leaving home.

On the other hand, Gree still has strong competitiveness in the traditional market, but in the field of e-commerce, their pace is obviously slow.

He Xiangjian and Dong Mingzhu, as two giants in China’s household appliances industry, have totally different styles.

He Xiangjian has always kept a low profile and rarely appeared in public.

Dong Mingzhu, on the other hand, was active in various TV programs and was once called "online celebrity".

Some people say that He Xiangjian’s low profile is the secret of beauty’s success.

Instead of flaunting it in public, he prefers to immerse himself in innovation and focus on products and technologies to provide consumers with a better home appliance experience.

Dong Mingzhu’s "online celebrity" route, although attracting a lot of attention, may sometimes distract the company’s attention.

What do you think of this?

Information source: official website, Gree Electric, March 27th, 2024-ranked first for 12 consecutive years, and the market scale of Gree central air-conditioning continued to lead in 2023!

Information source: China. com September 02, 2021-Midea and Gree both claim to be the first in market share. Who is the king of air conditioning?

Reference: Securities Times April 29, 2024-Midea Group’s revenue increased by 10.22% in the first quarter, hitting a record high in a single quarter.